“…The activity of modern people in social networks is one of the main forms of their interaction with the world around them through virtual space (Lam, 2015;Lau, 2018;Solmaz, 2018;Karakoyun, 2019;Mwangi, Gachahi, & Ndung'u, 2019;Owan, Ekpe, & Eneje, 2020;Radwan & Radwan, 2020;Simsek, Elciyar & Kizilhan, 2019;Mulenga, & Marbán, 2020;Baishya, & Maheshwari, 2020). In the annual report of the American Psychological Association (APA), the use of social networks (i.e., the digital environment) and Big Data opens up broad prospects for approaching the understanding of such a complex and multidimensional phenomenon as human behaviour in the real world.…”