The object of this paper is to identify psychological patterns of academic success of an individual as a manifestation of his life activity, based on the analysis of quantitative indicators (metrics) of his profile in social networks. The leading method of research was an ascertaining experiment that included diagnostics of students' academic success (N≈30 000) and components of their personal profile in social networks (psychometrics). The article shows the features of interaction between real and virtual activity of students through quantitative indicators of their personal profile metrics in social networks. The presented materials significantly fill the psychology of social networks (a new field of psychology, which is at the initial stage of its forming) with knowledge about the psychological regularities of the correlation of academic success of a person with the characteristics of her virtual activity in social networks. The project is implemented within the framework of intensive development of digital technologies and their deep integration into the social space. The results of the study expand the possibilities for diagnosing, analysing, understanding, and predicting the behaviour of a person's success through cyberspace on the example of their academic performance. The scientific novelty of this research consists in the identification of cognitive-behavioural predictors of educational activity of an individual, which are represented in virtual reality, as the result of his activity in social networks through quantitative psychometric indicators -metrics of his personal profile in social networks.
Global trends related to the development of digital space provide researchers with new opportunities for studying human behavior in virtual interaction on platforms of various social networks. In the modern personality cognition psychology, one of the relevant study areas is the virtual communication. Interaction in the virtual space is actively being introduced into the existing reality, in this regard, a person is forced to constant behavior change, taking into account the reality in which (real or virtual) he/she interacts. Today, most Russians have accounts on social networks and are actively using other features of the virtual space. Interaction in social networks has its advantages over ordinary communication, namely: tools for finding any information and the ability to conduct a dialogue with several people at the same time, while being in different places. Users of social networks can actively form their profile on a digital platform in which they reflect any information about themselves including personal ones. A user of a social network creates a virtual personality on the personal website page, the characteristics of which are presented in the form of markers (photos, posts, audio recordings, videos, group topics, number of friends, subscribers), which we can use as virtual ones. We can use virtual markers as success criteria of a modern student since a competition for a successful student is an important component for the educational environment, and the fact that a successful student who demonstrates success in studies, science and life activity is a resource for the future of our country, it follows that the search for applicants differing in the potential of a successful student is an important task for an educational institution. In this regard, the purpose of the study is a semantic analysis of the students' life activity based on virtual markers of the VKontakte social network user. This article discusses the results of the virtual markers research of students' vital activity in the framework of the project, which is carried out with the financial support of the Russian Science Foundation and aims to develop a theoretical and applied model for predicting a person's vital activity in educational and professional activities through social networks. This study is aimed at exploring the possibilities of predicting students' life activity through the study of the objective laws between a number of quantitative and content characteristics of their profile in social networks (the number of friends, the nature of groups, subscribers, photos and posts) and their academic performance. The research methods in this work are a comparative analysis of personal pages in a social network using content-analytical research and statistical methods (percentage ratio and analysis of average values). This article considers the life activity of a person in a virtual space through social networks. The empirical data obtained make it possible, based on the analysis of virtual markers, to compose a psychological portrait...
The background for the success of the modern student is not only his intellectual, physical and mental preparation, but also his moral and ethical social responsibility for his behavior and actions. Moral and ethical background is considered to be as responsibility of the individual for his behavior in terms of morality and ethics, as well as responsibility of social communities for the existing moral system and moral relations. The aim of the research is to define the content and correlation structure of the moral and ethical background of the student's personality. Empirical research has made it possible to distinguish a correlation structure and content of the communicative factor of the moral and ethical background of the personality, which includes: "Sociability"; "Emotional strength in communication"; "Emotional effectiveness in communication"; "Flexibility of communication"; "The ability to control emotions during communication"; "Desire to approach people on an emotional basis". The results of the research are the basis for reviewing the standard set of programs on psychological work and students' follow-up at different stages of the educational process. Diagnostics of the communicative factor of the moral and ethical background of the student's personality makes it possible to develop the optimal psychological follow-up of the student both at the stage of adaptation and throughout the entire course of his educational activity. The results of the research make a huge contribution to the work of psychological services of various educational institutions.
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