Organizing and hosting sports events and activities has become one of the priorities of many communities since it can create social cohesion and a healthier population. The aim of this research was to detect potential active sports tourists' clusters based on their social-psychological motives. These motives could be important when attracting sports tourists to actively participate in sports activities on a destination. A qualitative approach covered statistical analysis of the data set from the European Social Survey (rounds from 2012 and 2016). This research has given insights into potential active sports tourists, insights which can help in further research on active sports tourism and the motivation of tourists. The results showed that there are three clusters of potential active sports tourists and that those clusters can be used as a framework in showing social-psychological motivation factors for active sports tourists and how they can be applied.