“Presentation” and “representation” of contents as principles of media convergence: A model of rhetorical narrativity of interactive multimedia design in mass communication with a case study of the digital edition of the New York Times

Abstract

This article presents a model and a case study of the narrative structures that are present in the interactive media design of multimedia applications in the mass media. As basic categories for the history and structure of media, we employ the model of the modes of the physical, analog, and digital presentation/representation. In this case study of the online edition of the New York Times, we have the case of a newspaper that in the digital edition employs multi-media applications. Contrasting the traditional concept of “narrativity” with the current status quo of the digital media outlets, we will examine the specific conditions of the multimedia applications in the mass media with this sample case of the New York Times. As narrative structure of interactive design in multimedia for mass communication, we analyze the types of narrative media and general narrativity in the New York Times with the background of its processes of interactivity and media convergence.

Convergence and Innovation: The Conceptual and Methodological Basis of Technological Evolution and Cultural Complexity in Journalism

“…Some aspects, such as the modular presentation of news in television (Pjesivac, Cantrell-Bickley and Hazinski 2018), have been explained using direct observation of their implementation. Even semiotics have been eventually proposed (Sánchez-García and Salaverría 2019) or effectively applied (Haase 2017), specifically to interpret the significance of multimedia (and of interactivity) affected by convergence. Sometimes multimedia means merely the implementation of video in Web media, specifically digital newspapers' editions, which is, in turn, related to business models.…”