The article studies the role of the University of Architecture and Engineering students in the formation of the ecological culture of the population. We consider crowdsourcing as an approach to solving problems and sharing the solutions through the implementation or offering the materials in the public domain. Crowdsourcing as an approach is different from a community-based research approach. Crowdsourcing is an innovative way of people’s self-realization. It is corporations’ and power structures’ attempt to open access to vigorous transformative activity for “smart crowd”. We also explore collaborative actions that are aimed at cooperating with communities on research participating and achieving environmental change. Within the crowdsourcing technology, the solution of the problem is transferred to a distributed and very large group of people, due to which the cost and time to achieve the result are significantly reduced. That must be used in the formation of people’s ecological culture, in particular students of the University of Architecture and Engineering.