“…highlighting the different stages of the BMI process (e.g.,de Reuver, Bouwaman, & Haaker, 2013;Frankenberger, Weiblen, Csik, & Gassmann, 2013;Girotra & Netessine, 2013Pynnonen, Hallikas, & Ritala, 2012),• identifying the different organizational capabilities and processes required to support this change process (e.g.,Achtenhagen et al, 2013;Demil & Lecocq, 2010;Doz & Kosonen, 2010;Dunford, Palmer, & Benviste, 2010), • citing the importance of experimentation and learning (e.g.,Andries & Debackere, 2013;Cavalcante, 2014;Eppler, Hoffmann, & Bresciani, 2011;Sosna, Trevinyo-Rodriguez & Velamuri, 2010), and • proposing practitioner-oriented tools for managing the process (e.g.,Deshler & Smith, 2011; …”