volume 35, issue 3, P316-333 2019
DOI: 10.17576/jkmjc-2019-3503-19
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Abstract: Social responsibility has emerged tremendously as an important field of study in the past decades. Institutions today have realised the significance of being ethical in their operations in order to attract various stakeholders, especially the customers. However, majority of the past studies on social responsibility mainly focus on big corporations, while the influence of social responsibility practices in university remains understudied. The purpose of this study was to examine the predicting factors of Univer…

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