Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs

Makrini, Hind El

doi:10.1080/0965254x.2016.1148765

Cited by 13 publications

(15 citation statements)

References 58 publications

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“…Specifically, SMEs can get better export performance by exploring their capabilities in developing technologically advanced products and unique products. It is often noted that SMEs in developing economies face difficulties and barriers in both local and international markets ( El Makrini, 2017 ); however, their innovative capabilities can help them mitigate these barriers and participate in exports actively. Besides, SMEs can commit their resources coming through exports into R&D to bring more technology-based and market-based innovative products.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Breakthrough Innovations on the Export Performance of SMEs in Developing Countries: The Moderating Role of Institutional Factors

et al. 2022

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Although few studies examine the implications of breakthrough innovations in the exporting context, we have little understanding about how contingent factors in the developing countries shape the breakthrough innovations–export performance link. Thus, this study aims at examining the impact of breakthrough innovations (i.e., technology-based innovations and market-based innovations) on the export performance of SMEs in developing countries, while studying the role of contingent factors, i.e., institutional environment specificity and enforceability. The data were collected from a sample of 410 SMEs in Pakistan. Hypotheses were tested through structural equation modeling in AMOS 20. The results reveal that both technology-based and market-based innovations have a positive impact on the export performance of SMEs in terms of strategic export performance and economic export performance. Second, institutional environment specificity and enforceability enhance the impact of breakthrough innovations on the export performance of SMEs.

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Section: Discussionmentioning

confidence: 99%

The Impact of Breakthrough Innovations on the Export Performance of SMEs in Developing Countries: The Moderating Role of Institutional Factors

et al. 2022

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“…Consequently, innovating firms are capable of leveraging incurred costs by sustaining operational proficiency and complementary marketing capabilities, further prompting a sales increase in overseas markets. In contrast to the innovation-export association, few studies have investigated how exports influence the effect of R&D on market value, especially in conjunction with advertising (D'Angeloa et al, 2020;Makrini, 2017). In this line of argument, firms can expand their knowledge base of production technology and market intelligence and enhance their operational and technological capabilities through the pursuit of internationalization and exposure to foreign markets by increasing their level of exports.…”

Section: Dynamic Interplay Of Randd Advertising and Exportsmentioning

confidence: 99%

Exploring the synergy between R&D and advertising and firm performance: a neural network approach

Kwon

Lee

Choi

2022

BIJ

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PurposeThis paper explores the nonlinear interactions of research and development (R&D) and advertising and their synergistic effect on firm performance using Tobin's Q. This study also aims to investigate differential synergy patterns under varying levels of exports with a precision impact on performance.Design/methodology/approachUnlike a conventional statistical approach, this study uniquely presents a neural network approach to explore the dynamic interplay of strategic factors. A multilayer perceptron neural network (MPNN) is designed to capture complex interaction patterns through a predictive analytic process.FindingsThis study finds that the impact of R&D and advertising is positive, with a greater effect on high-export firms. Moreover, the experiment results show that the synergy of R&D and advertising goes beyond the formatted positive/negative frame and actually has a reinforcing effect.Practical implicationsThis study not only conveys the significant nexus of R&D and advertising for firm performance but also provides industry managers' practical means to assess the joint effect of R&D and advertising on firm performance. The proposed analytic mechanism in particular provides pragmatic decision support to managers in harmonizing their R&D and advertising efforts for a foreseeable impact.Originality/valueThis paper presents an innovative analytic process using the MPNN to explore the synergy between R&D and advertising. In addition to offering new perspectives on R&D and advertising, this study presents pragmatic implications for managing those strategic resources to meet performance targets.

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“…In support of such an argument, Vanchan and MacPherson (2008) have also highlighted the potential of foreign export markets to increase a firm's probability of survival and demonstrate that exportoriented firms exhibit more robust business performance than their domestically-focused counterpart when measured by sales growth, employment creation, research spending, and profitability. Thus, Firms with export experience are an essential source of productivity growth and profitability, whereas firm investment in R&D facilitates their ability to benefit from their exposure to the export market (M añez et al, 2014;Makrini, 2015;Seenaiah and Rath, 2018;Best, 2018;Bagaria and Ismail, 2019).…”

Section: Benchmarking 2869mentioning

confidence: 99%

Benchmarking strategic core competencies of performance across Chinese and South Korean manufacturing companies

Pati

Lee

2022

BIJ

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PurposeThis study empirically investigates the significance of the core competencies on various economic performance indices by utilizing accounting and market-based performance in Chinese and South Korean leading manufacturing companies.Design/methodology/approachThis research employs a series of hierarchical regression models to test the hypotheses concerning the significance of R&D and export strategy on firms' performance.FindingsThis study finds that R&D intensity and foreign trade activities through export are most likely to be significantly associated with firm performance, particularly market-based performance, across the Chinese and South Korea manufacturing companies. The significance of other core strategic factors such as capital intensity, leverage, inventory turnover, labor productivity, administrative cost efficiency, and collection policy on performance was also contemplated.Originality/valueThe relationship between R&D and firm performance has been an interesting issue concerning the performance measures employed across different country settings. Research issues addressed in this paper relate to how R&D, and foreign trade by export influence firm performance across two diverse economic environments inherent of Chinese and South Korean leading manufacturing firms. Particularly, this study explores the directions and magnitudes of the operational and strategic relationships between key strategic factors, such as R&D intensity, export by foreign trade, and the firm's economic and market-based performance.

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Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs

Cited by 13 publications

References 58 publications

The Impact of Breakthrough Innovations on the Export Performance of SMEs in Developing Countries: The Moderating Role of Institutional Factors

The Impact of Breakthrough Innovations on the Export Performance of SMEs in Developing Countries: The Moderating Role of Institutional Factors

Exploring the synergy between R&D and advertising and firm performance: a neural network approach

Benchmarking strategic core competencies of performance across Chinese and South Korean manufacturing companies

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