Predictors and Outcomes of Successful Localization in the Aviation Industry: The Case of Oman

Alkathiri, Nasser Alhamar; Elbaz, Ahmed Mohamed; Shah, Iqtidar Ali; Soliman, Mohammad

doi:10.30519/ahtr.814822

Cited by 11 publications

(14 citation statements)

References 65 publications

(105 reference statements)

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“…From a theoretical perspective, this research has made two significant contributions. Firstly, the dearth of research on airlines and air crew is evident (Alkathiri et al , 2021; Papatheodorou, 2021), to which this research has contributed in terms of the experiences of air crew. Airlines have had a significant role to play in the development of international tourism and the growth of many tourism destinations (Spasojevic et al , 2018), yet little research has been conducted on those who work in airlines, especially in terms of their experiences.…”

Section: Discussionmentioning

confidence: 99%

“…Literature concerning cabin crew has often focussed on the stress and fatigue they experience, creating potential burnout (Chen and Chen, 2012) and health and safety concerns (Doss and Kamery, 2006a, 2006b), while their experiences in the destinations they visit is under-researched. In tourism-related literature, airlines have received attention (Alkathiri et al , 2021), often in terms of their business model, the connection between politics and tourism and the airline-airport relationship (Papatheodorou, 2021). While the airline business model does consider passenger experience and consumer behaviour (Papatheodorou, 2021), the absence of research on air crew is noticeable.…”

Section: Literature Reviewmentioning

confidence: 99%

“…On a more negative note, the influence of airlines has become obviously apparent with the spread of diseases such as SARS-Cov-2 (COVID-19), where the disease has been able to rapidly wreak global havoc due – in part – to the highly connected nature of global air travel (McKeever, 2020). It is therefore surprising to note that relatively little non-health-related research exists considering airline crew (Alkathiri et al , 2021; Beh and Mclaughlin, 1991; Chen and Chen, 2014; Damos et al , 2013). This is a significant oversight for two reasons.…”

Section: Introductionmentioning

confidence: 99%

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Air crews’ mindfulness experiences: destination memories

Dutt

Ninov²,

Ninov

2022

CBTH

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Purpose Airlines play a significant role in the international tourism system, yet research on airlines, notably air crew, is scant. Given the frequency with which air crew travel to destinations, understanding of their memories and experiences can have significant insights for destination marketing and management. Destination marketers could look at using air crew as marketing mediums or as potential customers. This study aims to understand the memories and experiences of air crew in destinations and the factors that influence them. Design/methodology/approach A mixed methods survey was designed and distributed to 236 air crew of a Middle Eastern airline to explore what they remembered of destinations they visited what helped and hindered their ability to remember. The survey also assessed participants self-reported degree of mindfulness. Findings Results suggested that air crew determined themselves as mindful and had strong memories of the destination. Several notable hindrances were reported relating to their job; fatigue, short layovers and number of flights. Research limitations/implications The main limitation of the study is the relatively limited depth with which participants described their experiences. The results from the study add insight to tourism businesses and governments for considering air crew or leveraging air crew as marketing mediums. The generalisability and applicability of mindfulness in other contexts have been offered. Originality/value Little research has explored the experiences or memories of air crew nor the relation of mindfulness to service providers. This research is among the first to address this gap to add theoretical and practical insight to this area.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Air crews’ mindfulness experiences: destination memories

Dutt

Ninov²,

Ninov

2022

CBTH

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“…Oil represents one of Oman’s most important sources of revenue. Thus, changes in the world economy induced by fluctuating oil prices should always be considered when assessing the Omani economy (Alkathiri et al , 2021). Through this study, we contribute to the existing tourism literature by providing first-hand accounts from a generally overlooked sub-sector, featuring airline service failure, strategies and recovery from the under-researched Egyptian and Omani environments.…”

Section: Introductionmentioning

confidence: 99%

Customer responses to airline companies' service failure and recovery strategies: the moderating role of service failure habit

Elbaz

Soliman

Al-Alawi³

et al. 2022

Self Cite

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Purpose The purpose of this study is to investigate the perceived severity of service failure (PSSF) and service recovery strategies (SRSs) as antecedents of customer forgiveness (CF), customer reconciliation, negative word-of-mouth and re-patronage intention as outcomes across two Middle Eastern countries: Egypt and Oman. Design/methodology/approach A quantitative technique was used, using a questionnaire, to collect data from customers of the national airline companies of Egypt and Oman. The perspectives of 1,084 airline customers were analysed using partial least squares-structural equation modelling. Findings The results of this study show that service failure severity has a negative influence on the effectiveness of SRSs. In turn, proper SRSs strongly and positively affect both Egyptian and Omani CF. Furthermore, the findings of this study indicate that service failure habit plays an important role in increasing the negative influence of perceived service failure severity on Egyptian, but not Omani, CF. Overall, results suggest that CF differs considerably between Egyptians and Omanis. Originality/value This study developed and empirically examined a comprehensive conceptual model of the drivers and outcomes of CF of airline companies. This study provides academics with meaningful insights into how social and cultural differences between customers in different countries can result in sometimes dramatically different behaviours following a service failure.

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“…Compared with other countries in the region, such as Oman, where 60% of the population is local, the UAE has a unique demographic, with less than 20% of the population being Emiratis. This has led to calls for research in new regions on how practices specific to localization intersect with other HRM practices within the organization to impact outcomes, including retention (Moideenkutty et al, 2016;Alkathiri et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Localization in the United Arab Emirates: a study of stereotypes, organizational socialization, employability and work outcomes

Karam

Ashill

Jayashree

et al. 2022

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PurposeThis paper aims to extend the traditional conceptualization of localization, which has largely focused on recruitment, by examining “employability” and “retention” as crucial determinants of localization success.Design/methodology/approachUsing survey data from local (Emirati) employees in private sector organizations in the United Arab Emirates (UAE), the authors develop a holistic model of localization and test the relationships between stereotypes, organizational socialization, employability and retention outcomes, using Smart-PLS.FindingsAmong the main findings are the significant influence of stereotypes on organizational socialization (OS) experiences of Emirati employees, with a negative relationship between “work ethics stereotypes” and perceptions of OS experiences. Strong evidence is also found for the indirect effects of OS experiences on retention of Emirati employees, mediated by employability.Research limitations/implicationsThis study contributes to the literature on localization by examining the relationships between key variables not examined together in previous research. In terms of limitations, the cross-sectional nature of the study prevents the identification of direction of causality among these relationships. Since employee integration, as part of localization efforts, is a gradual process, future research should include longitudinal studies.Practical implicationsEmployability has emerged as a significant challenge for organizations and governments working to implement successful localization initiatives. This study’s findings highlight several opportunities for organizational and governmental policy interventions to support successful localization.Originality/valueThe authors’ holistic model extends localization literature by providing evidence for the role of stereotypes and employability as key constructs to be examined along with OS experiences and retention.

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Predictors and Outcomes of Successful Localization in the Aviation Industry: The Case of Oman

Cited by 11 publications

References 65 publications

Air crews’ mindfulness experiences: destination memories

Air crews’ mindfulness experiences: destination memories

Customer responses to airline companies' service failure and recovery strategies: the moderating role of service failure habit

Localization in the United Arab Emirates: a study of stereotypes, organizational socialization, employability and work outcomes

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