2013
DOI: 10.4236/ajor.2013.34037
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Prediction Models for Total Customer Satisfaction Based on the ISO/IEC9126 System Quality Model

Abstract:

The profitability of the system product is decided on the sales of the product. Furthermore, a customer satisfaction for products quality and a price have a big influence on the sales of the product. It spends limited financial resources effectively to raise the profitability of the system product, and it is necessary to realize the high quality product correspond to the customer needs as much as possible. There may be close relationship betw… Show more

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Cited by 7 publications
(5 citation statements)
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“…For example, research conducted by [24] found that the service's practicality and consumer value influence the consumer intentions in using services. In addition, [25] explored the relationship between system quality and total customer satisfaction, indicating that system product quality can influence customer satisfaction. [26] found that users' perceptions of information systems influence their perceptions of the importance of quality factors in system design.…”
Section: Methodsmentioning
confidence: 99%
“…For example, research conducted by [24] found that the service's practicality and consumer value influence the consumer intentions in using services. In addition, [25] explored the relationship between system quality and total customer satisfaction, indicating that system product quality can influence customer satisfaction. [26] found that users' perceptions of information systems influence their perceptions of the importance of quality factors in system design.…”
Section: Methodsmentioning
confidence: 99%
“…Customers will be content if the product or service exceeds their request or belief (Goodman, 2009). Esaki, (2013) propose that affective procedures can donate the estimation of customer satisfaction. Kotler and Keller (2006) provided an inclusive definition of satisfaction as shoppers sense of pleasure or discontent when relating a product's perceived performance to his expectations.…”
Section: Literature Reviewmentioning
confidence: 99%
“…It is known as 4 C: customer needs and wants, cost to the customer, convenience and communication. The goal of all (concept, trick and marketing strategic) was "total customer satisfaction" (Esaki, 2013;Singh & Kaur, 2011). At Eco-Marketing, the goal focused on eco-design products.…”
Section: Environmental Marketingmentioning
confidence: 99%