Consumers Loyalty Indicator as a Drivers for Satisfaction

Abstract

This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria. The research uses descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls, 100 valid responses divided (50 answers from Cham City Centre, and 50 from Massa Plaza Mall). The data were analyzed using Statistical Package for Social Science to test the hypothesis. The result showed that shopper attitudes toward the store positively related to his fulfilment and loyalty. Also, shoppers call to the store is an indicator of his satisfaction and commitment towards the store. Finally, perceived value is positively related to the four loyalty indicators. The novelty of this article comes from the analysis of the four loyalty indicators as an essential factor for the sustainable customer. Loyal customers are free marketing tools that keep business running and can increase market share.

Knowledge Sharing among Academic Staff in the Higher Education Institution

“…However, KS can be described as a social interaction culture incorporating the interchange of knowledge, feelings, and abilities among individuals throughout the department or organization (Abd-Mutalib et al, 2017;. Meanwhile, KS aims to share expertise from fundamental understanding to specialist understanding in specific field (Massoudi, 2020;Wu and Zhu, 2012). KS considers essential because it can show the organization an excellent public reputation.…”

“…In developing countries, most of the prior studies conducted in Malaysia (Cheng et al, 2009;Fauzi et al, 2018;Fauzi et al, 2019;Rahman et al, 2015). Meanwhile, limited studies were conducted in Middle East countries (Al-Delawi and Ramo, 2020;Al Delawi, 2019;Alhawary and Assistance, 2017;Mahmood et al, 2019;Massoudi, 2020), particularly among academic staff in the Iraqi setting (Massoudi and Hamdi, 2019;Mousa et al, 2019). The purpose of this study is to examine the impact of ATT, SN, and PBC on KS among academic staff at private universities in Erbil.…”

The Vital Role of Pink Marketing in the Creation of Women Loyalty

“…Also, Dick & Basu., (1994) stated that loyalty is also known as the purchase by the customer from the same store (a specific store) permanently or by all or most of his needs from this store, because of the www.ijsser.com positive trend that of the customer towards this store. This is supported also by Massoudi (2020) he stated that loyalty is the consistent identification of consumers with their favorite store. Hanzaee & Farsani., (2011) indicated that high-level customer loyalty means high market share and the ability to request relatively high prices compared to others' prices; loyal consumers are more likely to buy back the same service or brand, and provide a positive spoken word and are willing to pay a premium price.…”

“…Finally, the studies by (Dwivedi & Merrilees., 2016;Thaichon & Jebarajakirthy 2016;Ali et al 2016) have measured the intentions customer's loyalty and gauged the attitudinal and behavioral loyalty. Lastly, it is vital for businesses to recognize the connection between shopper satisfaction and loyalty (Massoudi, 2020). Satisfaction of the customer is a vibrant feature in increasing customer loyalty.…”

The Relationship between the Elements of Marketing Mix and Consumer Behavior during Environmental Uncertainty:

“…There are many factors that can affect consumer behavior, including internal factors such as perception, education, motivations and personal considerations, and external factors such as culture, society, and customs. Another important factor that may be recognized by uncertainty and instability is the influences of product marketing (Thabit and Raewf, 2018), (Panwar et al, 2019), (Massoudi, 2020).…”