“…Affective and cognitive understanding are often related to each other, as any cognitive state triggers an associated emotional response which is the basis of the related feeling (e.g., [8,10,11,12]). Usually in an individual decision making process, before a decision option is chosen an internal simulation takes place to predict the expected effects of the option (e.g., [2,8,10,11,12,28]). Based on these predicted effects a valuation of the option takes place, which may involve or even be mainly based on the affective state associated to this effect (e.g., [1,8,9,11,29,31]).…”