Appropriate component alignment is critical for improving stability, maximising bearing performance and restoring native anatomy after Total Hip Arthroplasty (THA). Due to the large variation in patient kinematics between functional activities, current technologies lack definition of what constitutes correct target alignment. Analysis of a large series of symptomatic THA patients confirms that apparently wellorientated components on standard radiographs can still fail due to functional component malalignment. Evidently, previously defined "safe zones" are not appropriate for all patients as they do not consider the dynamic behaviour of the hip joint.The Optimized Positioning System™ (OPS™) comprises preoperative planning based on a patientspecific dynamic analysis, and patient-specific instrumentation for delivery of the target component alignment. This paper presents the application of OPS™ in three case studies.