Predicting household PM2.5-reduction behavior in Chinese urban areas: An integrative model of Theory of Planned Behavior and Norm Activation Theory

Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus

“…(); Shi et al . (), who revealed that subjective norm is positively related and significantly influence an individuals’ energy‐saving intentions. The only explanation we can give here is that the electricity conservation practices of individuals is not visible to these important others.…”

“…The PBC considers a persons’ resource ability, opportunity and the problems s/he must prevail over (Sarkis Jr, 2017). Regarding energy‐conservation, the individuals will be more intended to conserving energy if they recognize that they have the capability and opportunity to engage in the energy conserving behaviour (Shi et al ., ; Wang et al ., ). Again, Oikonomou et al .…”

“…Also, Chen et al (2017) found that energysaving intentions of low-income households in the US are influenced by social-psychological factors: attitude, subjective norm and thermal comfort. Moreover, socialpsychological factors have been used to understand and improve domestic electricity consumption and saving behaviours (Martinsson et al, 2011, Webb et al, 2013, De Leeuw et al, 2015, Fornara et al, 2016, Yu and Guo, 2016, Shi et al, 2017. However, not much is known about how social-psychological factors; especially, personal norms, positive and negative emotions, influence domestic electricity conservation.…”

“…The PBC considers a persons' resource ability, opportunity and the problems s/he must prevail over (Sarkis Jr, 2017). Regarding energy-conservation, the individuals will be more intended to conserving energy if they recognize that they have the capability and opportunity to engage in the energy conserving behaviour (Shi et al, 2017;Wang et al, 2018). Again, Oikonomou et al (2009) concluded that when individuals have high control over their energy consumption practices, there is a greater indication that they will exhibit energyconservation behaviours.…”

“…Personal norm, one of the primary variables of Stern's value-belief-norm theory (VBN; Stern, 2000), was initially derived from the norm activation model (NAM; Schwartz, 1977) and, to date, it remains the key element in NAM (Gao et al, 2017;Shi et al, 2017). Personal norm highlights an individual's moral obligation towards a specific altruistic behaviour (Stern, 2000;Sarkis Jr, 2017).…”