Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Adebiyi, Sulaimon Olanrewaju; Oyatoye, Emmanuel Olateju; Mojekwu, J. N.

doi:10.1515/auseb-2015-0004

Cited by 10 publications

(6 citation statements)

References 4 publications

(3 reference statements)

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“…It is an extension of theory of reasoned action [19] in which intention is defined as an individual's willingness to involve in entrepreneurial behavior or one's commitment towards generating a new venture. Green entrepreneurship is a transformation of two ideas, entrepreneurship and environment introduced by the researcher, such as [20,21] at the start of 1990s. With the passage of time, many researchers recognized that there is no consent on its meaning or item.…”

Section: The Role Of Use Of Social Networking Sites In Emerging Pande...mentioning

confidence: 99%

“…This concept gives rise to the notions of sustainable entrepreneurship, ecologically sustainable entrepreneurship, and eco-entrepreneurship [17]. For example, the idea of green entrepreneurship addresses environmental problems by developing new and innovative products [20]. It is considered an act of entrepreneurship driven not only by revenue but also by environmental concerns [23].…”

Section: The Role Of Use Of Social Networking Sites In Emerging Pande...mentioning

confidence: 99%

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Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

et al. 2021

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This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

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Section: The Role Of Use Of Social Networking Sites In Emerging Pande...mentioning

confidence: 99%

Section: The Role Of Use Of Social Networking Sites In Emerging Pande...mentioning

confidence: 99%

Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

et al. 2021

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“…Moreover, Windows based Quantitative System for Business (WinQSB) has 19 application modules and the user who is familiar with these models will be able to go directly to the application module and will find the use of the software self-explanatory. First order Markov chain can be employed to analyze the primary data collected from the field survey (see Adebiyi , Oyatoye & Mojekwu, 2015) who worked on the mobile phone subscribers' preference for staying with or churning a network provider in Nigeria. The mobile network providers share data, which are are static, though they may indicate a changing picture over a time period and the exact nature of changes is known.…”

Section: Methodsmentioning

confidence: 99%

“…It is scientifically compact and easy to execute with empirical data such as survey of respondents/subscribers' that are currently using the services of network providers (see Adebiyi, Oyatoye & Mojekwu, 2015;. In addition, the customer churn/retention transition probability results can serve as an indicator of the direction and magnitude of customer churn and retention process in the Nigerian telecommunication industry.…”

Section: The Use Of Markov Chain Analysismentioning

confidence: 99%

Improved Customer Churn and Retention Decision Management Using Operations Research Approach

Adebiyi

Oyatoye

Amole

2017

emaj

Self Cite

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The relevance of operations research cannot be overemphasized, as it provides the best possible results in any given circumstance, through analysis of operations and the use of scientific method. Thus, this paper explores the combination of two operations research models (analytic hierarchy process and Markov chain) for solving subscribers' churn and retention problem peculiar to most service firms. A conceptual model for unraveling the problem customer churn and retention decision management was proposed and tested with data on third level analysis of AHP for determining appropriate strategies for customer churn and retention in the Nigeria telecommunication industries. A survey was conducted with 408 subscribers; the sample for the study was selected through multi-stage sampling. Two analytical tools were proposed for the analysis of data. These include: Expert Choice/Excel Solver (using Microsoft Excel) and Windows based Quantitative System for Business (WinQSB). This paper plays important role in understanding various strategies for effective churn and retention management and the ranking of churn and retention drivers in order of importance to stakeholders` decisionmaking. The study provided a framework for understanding the application of AHP and Markov chain for modeling, analysing and proffering solution to problem of churn and retention. The study recommends organizational strategies (corporate, business and functional) that reverse the churn alternatives with high priority and equally strengthen service delivery on high priority retention alternatives in order to ensure firms sustainable competitive advantage.

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“…The study by Adebiyi, Oyatoye, and Kuye (2015), Adebiyi, Oyatoye, and Mojekwu (2015), concluded that the Markov models characterize a system that changes its state over time. Mobile phone subscribers, for instance, move around network operating preferences over time as a system.…”

Section: Literature Reviewmentioning

confidence: 99%

“Direction and Destination Pattern of Mango Export from Pakistan” A Markov Chain Approach

Zahid¹,

Sharif

Ahmed³

et al. 2023

REAL

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The retention and switching patterns of the importing countries are seen as crucial for the exporting countries to maintain their consistency and growth, where random variables, such as the export of mango from Pakistan, have a significant effect. These actions have a significant role in export of horticulture products like fresh fruits and vegetables. Therefore this study investigates the importing pattern of the top five importers, (i.e., United Arab Emirates (UAE), Oman, Saudi Arabia, United kingdom (UK), and Qatar), where Pakistani exports constitute about 70 percent of mango exports. For measuring the occurrence probability of a random variable, the Markov chain analysis is applied to the time series data from FY 2016-17 to FY 2021-22 collected from secondary sources. Based on the TPM, the study concludes that, in terms of quantity, Pakistan can rely on UAE and other category of importing countries for mango exports. In value terms Pakistan can rely on other category of importing nations for mango exports. The Markov chain result showed that the direction of Pakistani mango exports is shifting from a small group of importing countries to other nations in the world. Regulations and direction by the policy makers can improve the production and export of the mango from Pakistan.

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Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Cited by 10 publications

References 4 publications

Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

Improved Customer Churn and Retention Decision Management Using Operations Research Approach

“Direction and Destination Pattern of Mango Export from Pakistan” A Markov Chain Approach

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