Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

Abstract

This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

Gender equality and social inclusion (GESI) and institutions as key drivers of green entrepreneurship

“…According to an empirical literature study, the application of GESI business played an important role in overcoming poverty, unemployment, inequality, food insecurity, and environmental degradation in Africa (Slavova & Heuër, 2015). Another report explained that a significant positive correlation was observed between social networking sites and green entrepreneurial intentions, through indirect effects of risk and self-efficacy in Pakistan (Hussain et al, 2021). This confirmed that the roles of government and private institutions worked comprehensively to spread the green wave among aspiring business insiders (Hussain et al, 2021).…”

Inclusion of circular economy practices in the food supply chain: Challenges and possibilities for reducing food wastage in emerging economies like India

“…The use of ICT tools and Industry 4.0 eases the information flow through the network, thus improving the sustainability of the food supply chain (Routroy & Behera, 2017 ). Hussain et al ( 2021 ) explain that there is a significant link between updated technologies (social networking platforms) with sustainable practices. Thus, in order to have a sustainable food supply chain smart technologies and social networking apps need to be installed.…”

How External Environment and Altruistic Traits Drive Eco-Centric Entrepreneurial Intention Among Youth in the Post-COVID-19 Era?

“… Ye et al (2020) elucidated that the normative environment is a significant factor to yield entrepreneurial activities in society. On the contrary, Hussain et al (2021) anticipated that subjective norms have no association with green entrepreneurship. Chen et al (2018) put forward that knowledge has the key factor to influence green entrepreneurs’ activities which is similar to the present study model.…”