Predicting Consumer Behavior: An Extension of Technology Acceptance Model

Galib, Mohammad Hasan; Hammou, Khalid Ait; Steiger, Jennifer

doi:10.5539/ijms.v10n3p73

Cited by 17 publications

(14 citation statements)

References 55 publications

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“…For more detailed results, each country should be analyzed separately with taking into consideration the above-mentioned factors. For predicting the behavior of smartphones users, TAM, extensions or alternative models are useful (Galib, Hammou, & Steiger, 2018).…”

mentioning

confidence: 99%

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators

Jamalova¹,

Milán²

2019

IJMS

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The aim of the current study is to measure the influence of the socio-economic indicators on consumers’ purchase decision about smartphones based on the operating system. For this purpose, indicators as GDP per capita, Gross Savings, Inflation, ICT Development Index, Unemployment and Human Development Index were chosen. Excluding cultural, psychological and personal factors (which mainly should be analyzed on microeconomic level), therefore mentioned socio-economic variables are the same for all citizens of the country. These indicators create an overview of the general situation on the global level and in the developing/developed countries. Also, it makes a sense to identify the relationship between variables not only on the global level but also in the context of income level. So, research is essential to determine the above-mentioned trends in the smartphone market.

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confidence: 99%

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators

Jamalova¹,

Milán²

2019

IJMS

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“…Abdekhoda et al (2016) reported a negative significant impact between competitive pressure and perceive ease of use. Liao et al (2007) and Galib et al (2018); research findings reported an insignificant positive impact between user expectations and perceive ease of use. Kirschner and Karpinski (2010) research findings stated an insignificant positive impact between perceived ease of use and continuous digital disruption.…”

Section: Discussion On Findingsmentioning

confidence: 85%

Impact of Advancement of Technology, Competitive Pressure, User Expectation on Continuous Digital Disruption: Mediating Role of Perceive Ease of Use

Addison¹

2021

OJBM

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The purpose of this research was to determine the impact of advancement of technology, competitive pressure, and user expectation on continues digital disruption using perceive ease of use role as a mediator. This study proposed a conceptual framework to investigating the significant factors of the various variables through critical evaluation of associated theoretical models, literature studies, and empirical tests. The proposed conceptual framework examined 292 final samples from targeted populations aged 18 years or older, working with digital technologies in Kuala Lumpur, Malaysia, using a positivism research philosophy and explanatory research design. The Survey questionnaires collected were extensively tested for reliability and validity. Empirical data were analyzed using "Exploratory Factor Analysis" (EFA), "Confirmatory Factor Analysis" (CFA), and "Structural Equation Modeling" (SEM) via AMOS 22 software. Research findings indicate that advancement of technology has an insignificant negative impact on continuous digital disruption. User expectation has a positive, negligible effect on digital disruption. However, competitive pressure showed a negative impact on continuous digital disruption. The role of perceived ease of use as a mediator on continuous digital disruption indicated a positively negligible impact. Perceived ease of use role as a mediator on competitive pressure and user expectations showed a positive marginal effect. Lastly, perceived ease of use as a mediator for advancement of technology was negatively insignificant. In conclusion, all the hypotheses proposed were rejected based on these findings, except for hypothesis (H2). The main contribution of this paper was to determine the actual factors contributing to the unceasing digital disruption in organizations and institutions and also identify the correlation between advancement of tech-How to cite this paper: Addison, S. (2021).

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“…In the context of customer relationship management, Galib, Hammou, and Steiger (2018) utilized an extended version of TAM to predict customers' intention to participate in social customer relationship management programs (sCRM). As predictors, they utilized user satisfaction, perceived enjoyment, customers' perception of risk involved in joining sCRM programs, perceived ease of use, perceived usefulness of sCRM programs, and customers' attitude towards participating in such programs.…”

Section: Technology Acceptance Modelmentioning

confidence: 99%

The Role of Perceived Utilitarian and Hedonic Value in Predicting Use of Location-Based Anonymous Social Networking Sites

Khandelwal

Gotlieb

2021

ONLINE J. COMMUN. MEDIA TECHNOL

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Recent years have seen a rapid rise in the popularity of location-based anonymous social networking sites (LB-ASNS). Although anonymity and site specificity have been reported to be the major attractions of these platforms, there exists a severe paucity of studies that have investigated the adoption behavior of LB-ASNS using the Technology Acceptance Model as the primary theoretical framework. The goal of this study is to utilize an extended version of TAM to explain the actual use of LB-ASNS. We demonstrate the applicability of TAM in the realm of LB-ASNS. Our results suggest that the quality and enjoyment afforded by these platforms are major predictors of actual use.

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Predicting Consumer Behavior: An Extension of Technology Acceptance Model

Cited by 17 publications

References 55 publications

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators

Impact of Advancement of Technology, Competitive Pressure, User Expectation on Continuous Digital Disruption: Mediating Role of Perceive Ease of Use

The Role of Perceived Utilitarian and Hedonic Value in Predicting Use of Location-Based Anonymous Social Networking Sites

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