Precursor to Lockdown Economies

Pankaj, Prabhat; Chotia, Varun; Tewary, Tavishi

doi:10.4324/9781003125648-1

Cited by 1 publication

(7 citation statements)

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“…Nyanga and Zirima's (2020) study on SMEs provides the financial as well as non-financial support to revive from the pandemic. Supporting policies of the government related to taxes and preferential financial assistance influenced enterprise development during the COVID-19 pandemic (Le et al, 2020) and promoted sustainability with IT-enabled services (Pankaj et al, 2021). The findings are consistent with previous studies (Nyanga and Zirima, 2020;Le et al, 2020;Albaz et al, 2020;Sheikh and Saxena, 2020;Gordana and Biljana, 2021;Pu et al, 2021).…”

Section: Discussion and Findingssupporting

confidence: 90%

“…Supporting policies of the government related to taxes and preferential financial assistance influenced enterprise development during the COVID-19 pandemic (Le et al. , 2020) and promoted sustainability with IT-enabled services (Pankaj et al. , 2021).…”

Section: Discussion and Findingsmentioning

confidence: 99%

“…The hypotheses suggested that the impact of financial incentives and firm support has a positive impact on firm sustainability and perceived opportunities. Offering financial help can help in providing the required stimulus (Pankaj et al, 2021). Nyanga and Zirima's (2020) study on SMEs provides the financial as well as non-financial support to revive from the pandemic.…”

Section: Discussion and Findingsmentioning

confidence: 99%

“…Modification in the supply chain and different product offerings promote sustainability (Dash and Chakraborty, 2021). Increasing consumer demand in the urban economy along with developing necessary infrastructure can act as a revival strategy promoting sustainability (Pankaj et al, 2021). During COVID-19, branding the products has helped companies in increasing their sales (Gudi et al, 2021).…”

Section: Marketing Training Crm and Firm Sustainabilitymentioning

confidence: 99%

“…The theory of Gordana and Biljana (2021) explains the relevance of government support as perceived by the entrepreneurs. Availability of IT-enabled services to MSMEs at an affordable rate can promote sustainability (Pankaj et al, 2021). Supporting policies of the government related to taxes and preferential financial assistance influenced enterprise development during the COVID-19 pandemic (Le et al, 2020).…”

Section: Financial Incentives Firm Support and Firm Sustainabilitymentioning

confidence: 99%

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Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Singh

Chamola

Kumar

et al. 2022

BIJ

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Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.Design/methodology/approachThis study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.FindingsThe results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.Research limitations/implicationsThe study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.Originality/valueThe impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

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