Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.Design/methodology/approachThis study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.FindingsThe results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.Research limitations/implicationsThe study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.Originality/valueThe impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

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PurposeThe study aims to investigate the association between Entrepreneurial Education (EE) and Entrepreneurial Intention (EI) and the multiple mediation model of Creativity and Entrepreneurial Motivation (EM).Design/methodology/approachThe study employed a sample of 300 students who have studied entrepreneurial development courses (short-term and vocational courses) from higher educational institutes located in four States of Northern India. The data were analyzed by employing the structural equation modeling (SEM) technique.FindingsThe investigation revealed that EE has a significant association with EM and EI but not with creativity. It is also seen that EM facilitates the affiliation between EE and EI, but creativity does not.Practical implicationsThe investigation results help the Institution, Policymakers, Government, to include entrepreneurial activities in their programs.Originality/valueEE primary objective is to develop skills and knowledge that can propel them into a journey of EI and entrepreneurship. Although EE and EI have studied at large, there is hardly any study that talks about motivation, creativity and practicality in their program.

The study of corporate governance is gaining momentum as its compliance has been made mandatory and the number of corporate governance issues is on the rise. Global scandals in Enron, WorldCom, and so forth. along with the rising number of domestic cases of misgovernance such as Satyam, Tata v/s Mistry have further stimulated the interest of policy makers, investors, academicians and other stakeholders in India. A number of studies have investigated the relationship between corporate governance and performance but the results remain inconclusive. We examine the relationship in the Indian context on a sample of 2,552 non-financial firms. The firm performance is measured by ROA and Tobin's Q and corporate governance characteristics are measured by the strength of the board, shareholding by executives, independence of the members of the audit committee and dual positions held by CEO. The results of the panel data analysis on 15,671 firm year (2010-2019) shows that the CG factors, namely, audit committee independence, board size and CEO duality do not impact firm performance whereas managerial ownership revealed positive impact on firm performance (ROA). Audit committee independence and CEO duality have no impact whereas board size and managerial ownership revealed positive impact on firm performance (Tobin's Q).