Precedent statements in contemporary Ukrainian political rhetoric

Abstract

Political rhetoric is a clearly socio-centric discourse. In the texts that exemplify this discourse, there is a manipulative-speculative experience of interpretation the texts of the previous culture. The main aspects of the pragmatics of precedent statements in the texts of political rhetoric are argumentativeness, manipulativeness and polemicality. Political language units of communication are: 1) unknown to the general public (they testify to the intelligence, education of political speakers), 2) recognizable precedent statements. The using of the latter provides the effect of communicative proximity, the realization of the communicative situation in axiological coordinates «one’s own – another’s». The using of precedent statements in the language of the policy and their receptiveness to the target audience is an indicator of the proportionality of individual, social or national cultural spheres.