“…In order to achieve efficient coordination and integration of the different pieces of knowledge, tacit knowledge of required actions and procedures should be converted, for example, into explicit instructions (Ditillo, 2004) in the form of plans, schedules, policies, and procedures (Grant, 1996) or physical artefacts of accumulated knowledge (Munkvold, 2006). Given that developing services tends to turn into a development project at some point, and that, presumably, valuable recombinative elements exist, it would be logical to assume that rules and directives are useful in the service-innovation context.…”