Powering the change: a Contingent Valuation study on the determinants of demand for green vs. brown energy

Strazzera, Elisabetta; Mura, Marina; Statzu, Vania

doi:10.1080/21606544.2012.692864

Cited by 8 publications

(3 citation statements)

References 39 publications

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“…A number of studies focus on the estimation of Italian households' WTP for reducing emissions of energy production systems. For example, Bollino [38], Strazzera et al [39] and Strazzera et al [40] perform Contingent Valuation studies to assess the potential trade-off between external costs and the cost of energy for households. Their results show that households are keen to buy renewable energy, and are willing to pay more for it.…”

Section: Introductionmentioning

confidence: 99%

Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter?

et al. 2019

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This study investigates the preferences of Italian home-owners when choosing a new domestic heating system. The focus is on understanding the influence on consumer choice of a potential label certifying the effect of the heating system on the greenhouse effect. To this end, we designed a survey including a discrete choice experiment and administered it to residents in north-eastern Italy. Our findings reveal that, on average, respondents pay particular attention to the green effect of their purchase. The carbon dioxide reduction label was considered second in terms of importance after cost. Further analysis found that our sample presents three clusters of customers, with intra-cluster homogeneous preferences. The cluster analysis showed that while the initial system costs are considered to varying degrees by the whole sample, the carbon dioxide reduction label was considered important by 79% of respondents (members of clusters 1 and 2). To achieve greater results in reducing the greenhouse effect of the domestic heating sector, a combination of policies should be used simultaneously to achieve greater effectiveness. Our simulations support the hypothesis that policymakers should achieve greater results in terms of reducing the domestic greenhouse gas emissions by applying a combined policy that leverages the importance citizens accord to the different characteristics of a heating system. From our results, the application of a ‘low carbon dioxide ( C O 2 ) emissions’ label will amplify the effect of a subsidy that reduces the initial system costs.

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Section: Introductionmentioning

confidence: 99%

Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter?

et al. 2019

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“…RE (e.g., Vecchiato and Tempesta, 2015;Möllendorff & Welsch, 2017), respondents' geographic location (urban/rural) (e.g., Bergmann et al, 2008;Yoo, 2011), and people's attitudes towards the environment (e.g., Strazzera et al, 2012;Yoo & Ready, 2014).…”

Section: Review Of Literaturementioning

confidence: 99%

Consumer Preferences for Solar Energy: A Choice Experiment Study

Mamkhezri¹,

Thacher²,

Chermak³

2020

The Energy Journal

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Electricity generation in the United States is rapidly moving towards integrating more renewables into the system due to several factors, including cost competitiveness, consumer preferences, and state and federal policies, such as production and income tax incentives, renewable portfolio standards (RPSs), and state level subsidies for solar energy. While these policies have been researched comprehensively, in this paper we investigate consumer preference and willingness to pay toward renewable energy. Consumer preferences may impact the type of renewable energy utilized, as well as state-determined RPS requirements. We implement a choice experiment survey to gain understanding of consumer preferences and their preference heterogeneity. We conduct the survey in New Mexico, a state with RPS and great potential for renewables, particularly in solar where it ranks third in the U.S. for that potential. Focusing on the consumers of the state's major utility, our choice experiment considers an increase in renewable energy and preference for different types of solar energy (rooftop solar and solar farm). We control for location heterogeneity (i.e., rural vs. urban), as well as exposure to solar installations. Utilizing multinomial logit and random parameter logit our results suggest respondents support an increased RPS solar requirement and they have a positive marginal willingness to pay (MWTP) for rooftop solar and smart meter installation. These values are impacted by several factors, including location and exposure to solar. We also observe a distance decay effect on respondents' MWTP for different solar plans. For regulators considering additional RPS levels, or utilities considering solar installations, the results provide improved information on consumer preferences, heterogeneity of response, and MWTP for solar energy.

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“…Valuation studies using the contingent valuation method (CVM) and choice experiments related to energy issues are abundant [9]. These studies cover a wide range of topics, such as renewable energy [10][11][12], nuclear [3,9,13], coal [14,15], and other subjects, such as the carbon issue [16] and energy structures [17][18][19]. There are also studies related to other aspects of natural gas, such as the shortage risks [20].…”

Section: Literature Reviewmentioning

confidence: 99%

Natural Gas or Algal Reef: Survey-Based Valuations of Pro-Gas and Pro-Reef Groups Specifically for Policy Advising

et al. 2019

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Much energy-related construction causes environmental concern. Sometimes the environmental issue is so huge that it is difficult to make a policy decision even with the assistance of traditional valuation techniques. The third natural gas receiving station at Datan, Taiwan, is one example of this. The construction would be beneficial to energy security, economic development, and particulate matter (PM) 2.5 reduction. However, it would destroy a precious algal reef, which is a habitat for endangered species, biodiversity, and a unique ecological system. Thus, we used willingness-to-pay to show the strength of both pro-energy and pro-ecology opinions specifically to help with decision-making. First, respondents were asked to choose between the gas station and the reef. Then they were asked about their willingness to pay for that choice. We then estimated parametric/nonparametric models—traditional probit, structured probit, and Turnbull—to obtain reliable estimates. We found that the per-person value for pro-gas-station respondents was higher than that for pro-reef respondents, while the percentage of pro-reef respondents was higher than the percentage of pro-gas-station respondents. These results together form a clear policy implication for this case.

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Powering the change: a Contingent Valuation study on the determinants of demand for green vs. brown energy

Cited by 8 publications

References 39 publications

Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter?

Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter?

Consumer Preferences for Solar Energy: A Choice Experiment Study

Natural Gas or Algal Reef: Survey-Based Valuations of Pro-Gas and Pro-Reef Groups Specifically for Policy Advising

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