Motivated by cosmological surveys that demand accurate theoretical modeling of the baryon acoustic oscillation (BAO) feature in galaxy clustering, we analyze N-body simulations in which a BAO-like gaussian bump modulates the linear theory correlation function ξL(r) = (r0/r) n+3 of an underlying self-similar model with initial power spectrum P (k) = Ak n . These simulations test physical and analytic descriptions of BAO evolution far beyond the range of most studies, since we consider a range of underlying power spectra (n = −0.5, −1, −1.5) and evolve simulations to large effective correlation amplitudes (equivalent to σ8 = 4 − 12 for r bao = 100h −1 Mpc). In all cases, non-linear evolution flattens and broadens the BAO bump in ξ(r) while approximately preserving its area. This evolution resembles a "diffusion" process in which the bump width σ bao is the quadrature sum of the linear theory width and a length proportional to the rms relative displacement Σpair(r bao ) of particle pairs separated by r bao . For n = −0.5 and n = −1, we find no detectable shift of the location of the BAO peak, but the peak in the n = −1.5 model shifts steadily to smaller scales, following r peak /r bao = 1 − 1.08(r0/r bao )1.5 . The perturbation theory scheme of McDonald (2007) [1] and, to a lesser extent, standard 1-loop perturbation theory are fairly successful at explaining the non-linear evolution of the fourier power spectrum of our models. Analytic models also explain why the ξ(r) peak shifts much more for n = −1.5 than for n ≥ −1, though no ab initio model we have examined reproduces all of our numerical results. Simulations with L box = 10r bao and L box = 20r bao yield consistent results for ξ(r) at the BAO scale, provided one corrects for the integral constraint imposed by the uniform density box.