Power of media in the networked society

Jevtović, B Zoran

doi:10.5937/socpreg54-30021

Cited by 2 publications

(4 citation statements)

References 8 publications

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“…Комбинацијом нових технологија и платформи за дистрибуцију, избор садржаја се драматично увећава, па се масовна публика фрагментира у бројне тржишне нише. Како наводи Јевтовић, "проток серија, видео-спотова, вести и форматираних програмских пакета све је убрзанији, кликстримови и шерови у гледаности, читаности и слушаности постају мотиви за производњу нових садржаја, док програмирање медијске понуде постаје део стратегије привлачења пажње аудиторијума" (Jevtović, 2020(Jevtović, , str. 1298.…”

Section: теоријско утемељење истраживањаunclassified

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Audience differentiation and advertising strategy on interactive television

Babić¹

2022

Sociološki pregled

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Starting from the assumption that Serbia is in arrears with the implementation of the concept of interactive television and the creation of new forms of advertising, the author studies the transformation patterns of media content consumption using a multi-strategy research method of the habits of the young audience. Combining survey and in-depth interview techniques with qualitative content analysis, the author concludes that traditional TV advertising in the digital environment multiplies in terms of content, which is especially noticeable in the sphere of marketing communications. Young people increasingly apply different media technologies, switching from one device to another or using them simultaneously. Based on the analysis of the behaviour of the student population in the consumption of today's television in Serbia, we have created a model of interactive television as a multifunctional portal in the context of advertising messages.

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Section: теоријско утемељење истраживањаunclassified

“…for the production of new content, while the programming of the media offer is becoming part of the strategy of attracting the attention of the audience" (Jevtović, 2020(Jevtović, , p. 1298.…”

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confidence: 99%

Audience differentiation and advertising strategy on interactive television

Babić¹

2022

Sociološki pregled

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“…Accordingly, the connected world refers to online platforms with a far-reaching impact on societies throughout the world. The new concept of functioning imposed by the Internet causes the transformation of markets, procedures and democratic processes (Jevtović, 2020). In the analysis of the societies based on online platforms, the emphasis is placed on the conflict between ideological systems and social factors, which includes governments, companies and the civil sector, as well as the allotment of interconnected responsibility, in order to achieve privacy, security, fair environment, availability and democracy (Van Dijck et al, 2018).…”

Section: завршна разматрањаmentioning

confidence: 99%

“…У складу с тим, конектовани свет односи се на онлајн платформе које имају далекосежни утицај на друштва широм света. Нови концепт функционисања, који намеће интернет, узрокује трансформацију тржишта, процедура и демократских процеса (Jevtović, 2020). У анализи друштава заснованих на онјалн платформама истиче се сукоб идеолошких система и друштвених чинилаца, што укључуује владе, компаније и цивилни сектор, као и поделу испреплетане одговорности, како би се постигла приватност, тачност, безбедност, фер окружење, доступност и демoкратичност (Van Dijck et al, 2018).…”

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Technofeudalism illustrated by Trump's Twitter suspension and Australia vs. Google and Facebook dispute

Bojić¹,

Zejnulahović²,

Janković³

2021

Sociološki pregled

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Social media are becoming an indispensable communication tool today, including political communication. Therefore, technological companies running them have a great power. Every intervention they have in the public sphere may have far-reaching consequences. We will focus on two cases of the influence of technological companies on media, election and legislative processes as basic factors of democracy. We will consider the implications of the prohibition of Donald Trump's use of Twitter, as well as the conflict of Australia's media policy with Facebook and Google. We have reached the conclusion that in these cases technological companies took over the power that used to belong to the judicial and legislative branch of power, in terms of defining what hate speech, as well as media regulation is. Accordingly, this threatens the information system and sovereignty of the countries where these interventions are made. These events indicate that the world is entering a period of domination of technological companies, which may be called technocracy or technofeudalism. Further considerations should be directed towards defining social media as a public good that should be influenced by societies and not only technological companies as the owners of these communication platforms.

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Power of media in the networked society

Cited by 2 publications

References 8 publications

Audience differentiation and advertising strategy on interactive television

Audience differentiation and advertising strategy on interactive television

Technofeudalism illustrated by Trump's Twitter suspension and Australia vs. Google and Facebook dispute

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