“…Indeed, anecdotal evidence of improvisation in disruptive situations abounds in resource‐constrained and resource‐abundant contexts (e.g., Cunha et al, 2022; Latour, 2001; Lombardi et al, 2021; Luo & Malsch, 2020; Munir et al, 2022). Burberry, Louis Vuitton, LMVH, Rolls Royce, the Formula One team, and Airbus all used improvisation to manage disruptions from the Covid‐19 pandemic, as did small and medium‐sized firms (SMEs) in developing economies (Cunha et al, 2022; Stekelorum et al, 2022).…”