Potential Uses of Web 2.0 Tools for Library Client Communication and Relationship Development

Lasić-Lazić, Jadranka; Zorica, Mihaela Banek; Bubaš, Goran

doi:10.1142/9789814299701_0048

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…In 2009 we conducted an opinion poll (Lasić‐Lazić et al , 2009.) with a sample of 250 students of the Faculty of Humanities and Social Sciences and Faculty of Informatics, University of Zagreb.…”

Section: The Approach To Defining Learning Outcomes Of the Study Programmes Of Information Sciencesmentioning

confidence: 99%

Libraries in changed information space

Lasić-Lazić

Zorica²,

Špiranec³

2011

Library Management

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Users who downloaded this article also downloaded: (2013),"Planning library spaces and services for Millennials: an evidence-based approach", Library Management, Vol. 34 Iss 6/7 pp. 498-511 http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper seeks to discuss the need for development and conceptualization of the learning outcomes and competences approach in creating information science curricula. Design/methodology/approach -An analytical approach to the theoretical insights and the results of previous and current empirical research projects was taken together with the detailed analysis of the Department of Information Sciences, Faculty of Humanities and Social Sciences, University of Zagreb program in order to prove the necessity of the educational approach based on competences and learning outcomes. Findings -Learning outcomes should be the ultimate goal to be achieved by the teaching staff and students through the educational process. It is necessary that the learning outcomes approach along with the necessity for specific outcomes and competences should be determined by the university teachers on a conceptual as well as an implemental level. Competences that information sciences students are expected to attain (defined by the criterion of employability) have been determined in a way which should facilitate their later employment and enable them to compete in the labour market. At the same time, this kind of approach contributes to the preservation as well as to the prestige of the profession/discipline. Originality/value -The paper presents a new approach to LIS curriculum through defining a framework of competencies based on learning outcomes.

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Section: The Approach To Defining Learning Outcomes Of the Study Programmes Of Information Sciencesmentioning

confidence: 99%

Libraries in changed information space

Lasić-Lazić

Zorica²,

Špiranec³

2011

Library Management

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The use of marketing concepts in library services: a literature review

et al. 2013

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Δημοσιεύσεις μελών-- ΣΔΟ--Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης, 2013»Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non‐profit organizations such as libraries. The purpose of this paper is to provide an overview of the literature on the incorporation of marketing notions and the implementation of marketing techniques in library management. It reviews definitions, present different opposing views, marketing issues, social media and Web 2.0 and opinions on the adoption of marketing in a non‐profit organization environment, and examines different successful examples of marketing implementation, concentrating on the gains resulting from such a move.A thorough literature search on various databases and on various aspects of this topic was reviewed. The literature review is organised on emerging themes directly drawn from the literature, thematically and chronologically within each section. It aims to identify the changing perspectives, the current challenges, and the benefits offered by examining information science specialists' views. The main marketing concepts are identified throughout a strategic planning approach, which has been recommended as the most successful by the majority of researchers.This paper examines and clarifies the existing misunderstandings and difficulties in library and information services marketing, and stresses the importance of its adoption in this contemporary competitive environment. It examines library marketing in six sections: misconceptions regarding library marketing, main challenges and reasons as to why the adoption of marketing concepts is an integral part of the strategic planning, reports on the international library organizations, provides a description of the implementation of strategic marketing and planning processes, presents some library marketing approaches and examines the contemporary technological opportunities for library marketing in the digital era, such as the use of Web 2.0 tools.The paper broadens the library marketing literature by gathering researchers' scientific views and advice and identifies the main implementation concerns derived from the earlier and more recent relevant literature. Moreover, for the first time, IT records issues concerning library marketing, social media and Web 2.0

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Potential Uses of Web 2.0 Tools for Library Client Communication and Relationship Development

Cited by 2 publications

References 7 publications

Libraries in changed information space

Libraries in changed information space

The use of marketing concepts in library services: a literature review

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