Postfeminism™: celebrity feminism, branding and the performance of activist capital

Chidgey, Red

doi:10.1080/14680777.2020.1804431

Cited by 19 publications

(6 citation statements)

References 23 publications

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“…It all came through Instagram’. The research participants’ experiences raise the question of who can capitalise on activist expertise to further their careers, and the extent to which the ability to mobilise ‘activist capital’ (Chidgey, 2021) is racialised and classed. As wider research on digital labour has shown (Duffy, 2017), the hope and aspiration to make money online by ‘doing what you love’ is widely shared; the reality of who succeeds in this endeavour, however, cuts across all too familiar gendered, racialised and classed power relations (Duffy and Hund, 2019).…”

Section: The Intensification Of Monetising Feminist Activismmentioning

confidence: 99%

Feminist activists discuss practices of monetisation: Digital feminist activism, neoliberalism and subjectivity

Scharff

2023

European Journal of Cultural Studies

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This article explores the politics of ‘freelance feminism’ by drawing on 30 qualitative in-depth interviews with digital feminist activists. By documenting and analysing the different ways in which digital feminist activism can be monetised, the article shows that the potential to generate income is frequently discussed by, and contemplated among, activists. As this article argues, the monetisation of digital feminist activism goes beyond the application of market principles to political protest movements. When activism is monetised, activists’ emotional investments and passion become mobilised and tied to income generation. At the same time, and through emphases on self-branding and ‘authenticity’, activists’ selves are formed and rearranged in line with neoliberal values of entrepreneurialism and market competition. This article therefore shows that the workings of neoliberalism in digital feminist activism play out on an economic level, and also on the levels of affect and subjectivity.

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Section: The Intensification Of Monetising Feminist Activismmentioning

confidence: 99%

Feminist activists discuss practices of monetisation: Digital feminist activism, neoliberalism and subjectivity

Scharff

2023

European Journal of Cultural Studies

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“…(The Use of Non-disclosure Agreements, 2019) Along with victim blaming there are other unwelcome consequences for those reporting their experiences. On social media, as a case in point, the trolling aimed at women for drawing attention to some of the issues discussed above is noxious (e.g., Chidgey, 2020). In certain instances, it has included death threats, such as those targeted at Caroline Criado-Perez, who launched a campaign for women to feature on British bank notes (Hattenstone, 2013).…”

Section: #Metoo and #Timesup In Academiamentioning

confidence: 99%

The social phenomenon of trolling: understanding the discourse and social practices of online provocation

Demsar

Brace‐Govan²,

Jack

et al. 2021

Journal of Marketing Management

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By speaking up and fighting back, individually and collectively, we affirm and ensure that #MeToo is a strong and diverse movement, not simply a historical moment whose gains can be erased. From boardrooms to the music industry, from classrooms to elevators, we must challenge misogyny whenever it rears its violent head. To those who accuse us of going too far, we say: we will go as far and as long as it takes to demand respect, equality and justice! (Sharoni, 2018, p. 150) Unfortunately, too many centers of power -from legislatures to boardrooms to executive suites and management to academia -lack gender parity and women do not have equal decision-making authority. The struggle for women to break in, to rise up the ranks and to simply be heard and acknowledged in male-dominated workplaces must end; time's up on this impenetrable monopoly.

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“…Along with victim blaming there are other unwelcome consequences for those reporting their experiences. On social media, as a case in point, the trolling aimed at women for drawing attention to some of the issues discussed above is noxious (e.g., Chidgey, 2020). In certain instances, it has included death threats, such as those targeted at Caroline Criado-Perez, who launched a campaign for women to feature on British bank notes (Hattenstone, 2013).…”

Section: #Metoo and #Timesup In Academiamentioning

confidence: 99%

#MeToo and beyond: inequality and injustice in marketing practice and academia

Prothero

Tadajewski

2021

Journal of Marketing Management

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By speaking up and fighting back, individually and collectively, we affirm and ensure that #MeToo is a strong and diverse movement, not simply a historical moment whose gains can be erased. From boardrooms to the music industry, from classrooms to elevators, we must challenge misogyny whenever it rears its violent head. To those who accuse us of going too far, we say: we will go as far and as long as it takes to demand respect, equality and justice! (Sharoni, 2018, p. 150) Unfortunately, too many centers of power-from legislatures to boardrooms to executive suites and management to academia-lack gender parity and women do not have equal decision-making authority. The struggle for women to break in, to rise up the ranks and to simply be heard and acknowledged in male-dominated workplaces must end; time's up on this impenetrable monopoly.

show abstract

Postfeminism™: celebrity feminism, branding and the performance of activist capital

Cited by 19 publications

References 23 publications

Feminist activists discuss practices of monetisation: Digital feminist activism, neoliberalism and subjectivity

Feminist activists discuss practices of monetisation: Digital feminist activism, neoliberalism and subjectivity

The social phenomenon of trolling: understanding the discourse and social practices of online provocation

#MeToo and beyond: inequality and injustice in marketing practice and academia

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