Post COVID-19 Pandemic: The New Technology and Tourism Revolution for Tourism Fairs, Festivals and Events

Mohamad, Noraihan

doi:10.1007/978-981-16-8070-0_22

Cited by 4 publications

(4 citation statements)

References 38 publications

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“…Muresan et al (2016); Su et al (2016) revealed that festival impact transcends beyond direct economic benefits to encompass other industries in the form of agriculture, fishing, forestry, handicrafts, and food processing. In addition, the role of media coverage in organized festivals exposes its potential to promote attractions and participation (Mohamad, 2022;Sahoo & Mukunda, 2020;Bednar & Welch, 2020). In essence, every community with the potential to organize a festival aims to actualize increased participation and transform the community image and socio-cultural cohesion (Balogun & Nkebem, 2022;Devesa & Roitvan, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria

Agbabiaka¹

2022

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This study investigates the factors influencing the Osun festival participation in southwestern Nigeria. Primary data was collected through questionnaire administration on members of the host communities. Secondary data on the number of buildings were obtained from the high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). A systematic sampling procedure was adopted to select 3% of the estimated 10,913 buildings within the designated zones in Osogbo based on the degree of homogeneity of the inhabitants. In this case, 327 respondents were sampled in Osogbo. Data collected were analyzed using Mean Index (MI) and Factor analysis (Principal component analysis). Findings revealed that 45 out of the 49 variables subjected to factor analysis contributed to explaining 79.8% variation of factors influencing participation in the Osun festival. They are categorized under four factors: Sociodemographic, Psychosocial, Basic Facilities/Amenities, and Environmental /Mobility Factors.

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Section: Literature Reviewmentioning

confidence: 99%

Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria

Agbabiaka¹

2022

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“…The standard themes of festivity include myth, ritual, symbolism, celebration, spectacle, host–guest interactions, authenticity, commodification and pilgrimage (Malaj & Dibra, 2021; Maeng et al, 2016). The increase in festival attendants in terms of mass migration of people has been attributed to diaspora identity (Salman, 2020; Laing & Frost, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…In addition, the role of media coverage in organized festivals exposes its potential. It creates market opportunities to promote attractions that form a positive community image, entertainment and leisure opportunities, safety and security and employment opportunities (Mohamad, 2022;Sahoo & Mukunda, 2020;Bednar & Welch, 2020). In essence, every community with the potential to organize a festival aims to actualize increased participation, transform the community image and socio-cultural cohesion (Balogun & Nkebem, 2022;Devesa & Roitvan, 2022).…”

Section: Introductionmentioning

confidence: 99%

Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Agbabiaka

Omisore

Olugbamila

2023

IJTC

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Purpose Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study aims to investigate the motivational factors influencing festival participation of Eyo and Ojude Oba in southwestern Nigeria, using the push and pull and activity theories as theoretical footing. Design/methodology/approach Primary data was collected through questionnaire administration on members of the host communities. Geospatial data was collected on the number of buildings through high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). Systematic sampling procedure was adopted to select 3% of the estimated 5231 and 4,934 buildings within the designated zones in Lagos Island and Ijebu Ode, respectively. In this case, 314 and 148 respondents were sampled in Lagos Island and Ijebu-Ode, respectively. Data collected were analyzed using mean index and factor analysis (principal component analysis). Findings This study revealed that the factors influencing participation of Eyo and Ojude Oba festivals comprise six and three factors, respectively, with varying contributions. Eyo festival explained 75.34% variance with varying factors extracted which are psychosocial (22.9%), proximity/mobility (9.93%), facility (13.41%), environmental/cultural (12.2%), demographic (10.65%) and health/safety factors (6.25%). While factors influencing Ojude-Oba festival comprises of sociocultural/psychological (35.44%), facilities/mobility (28.00%) and demographic factor (8.51%), thereby explaining 71.95% variation of factors influencing its participation. The study therefore, prove policy response in enhancing the destination receptors based on the influencing factors to promote positive words of mouth and encourage visitors’ intention to revisit. Originality/value This study focused on two distinguished festivals with internal homogenous and external heterogeneous features (Eyo and Ojude-Oba festivals). Ojude-Oba is an annual festival of class, whereas Eyo is non-annual traditional festival. Both festivals are mega, with similarities in the activities engaged in by the visitors and members of the communities, inform of colorful display of costumes, dances, chanting of songs and group parades among other activities.

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“…Nos dias atuais, diversas tecnologias são utilizadas pelos organizadores de eventos para promover e atrair os participantes dos eventos, como o uso das mídias sociais como ferramenta de mecanismo de busca, paisagens novas e virtuais, bem como os sentimentos sensoriais intensificados e a tecnologia da imaginação (MOHAMAD, 2022). Neste universo, a maneira como as pessoas vivenciam os festivais transcende o espaço e o tempo por meio de transmissão ao vivo, mídia social e experiências de realidade artificial/aprimorada e virtual (BREAKER 2018;ROBERTSON et al 2015).…”

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Vida é um Espetáculo

Dalonso,

Uvinha

2024

Licere

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O Congresso Brasileiro de Estudos do Lazer (CBEL), promovido pela Associação Brasileira de Pesquisa e Pós-Graduação em Estudos do Lazer (ANPEL), terá sua sexta edição realizada na Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH-USP), numa parceria entre a USP e a Universidade Estadual de Campinas (Unicamp). O evento será realizado em São Paulo em novembro de 2024, e terá como tema central o “Lazer nas novas Tecnologias da Informação e Comunicação”. O tema sobre o desenvolvimento da ciência e da tecnologia ganha o devido destaque na interface do Lazer, do Entretenimento e do Turismo com a Inovação e a Indústria Criativa e ocorre concomitantemente ao processo de globalização, estabelecendo uma maior conexão entre os limites de espaço e tempo, refletindo o mundo numa “aldeia global” (MACLUHAN, 1964). A aplicação de tecnologias inovadoras torna-se cada vez mais um fator chave de vantagem competitiva, mas também um fator que tem o potencial de mudar a estrutura geral da sociedade e de seus sistemas produtivos.

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Post COVID-19 Pandemic: The New Technology and Tourism Revolution for Tourism Fairs, Festivals and Events

Cited by 4 publications

References 38 publications

Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria

Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria

Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Vida é um Espetáculo

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