“…Academicians and business communities endorse knowledge management (KM) processes as a capability that facilitates the use of knowledge resources to enhance innovation, thus providing competitive advantage to organizations (Nonaka, 1994; Zack, 1999; Andreeva and Kianto, 2011; Urbancova, 2013; Jordão and Novas, 2017; Migdadi, 2020; Nazari et al , 2020; Imran et al , 2021; Lai et al , 2021). The contingency view of KM suggests that aligning organization’s KM resources for achieving its business/competitive strategy helps them to gain better outcomes such as higher innovation (Zack, 1999; Becerra-Fernandez and Sabherwal, 2014; Bolisani and Bratianu, 2017; Dayan et al , 2017; Jordão and Novas, 2017; Jordão et al , 2020; Miao et al , 2021; Lai et al , 2022). Previous studies show that KM processes help organizations to support competitive strategies of cost-effectiveness and differentiation to produce innovative output (Becerra-Fernandez and Sabherwal, 2014; Ngah and Wong, 2020).…”