“…In the context of tourism, researchers had previously applied SOMs to tourist markets (Bloom, 2004(Bloom, , 2005, position analysis (Mazanec, 1995), image measurement (Mazanec, 1994), senior tourists (Kim et al, 2003), and understanding research articles (Mazanec, 2005). Although Bloom (2004Bloom ( , 2005 studies were somewhat similar to this research, his method was mainly used as a preprocessing step for the feed-forward neural network with an aim to improve a reasonable classification accuracy.…”