Portrayal of Smokeless Tobacco in YouTube Videos

Portrayal of Electronic Cigarettes on YouTube

“…Second, we assessed the portrayal of e-cigarette videos by investigating the overall attitude to e-cigarettes and documenting promotional and warning content for each video. This study found the vast majority of information on YouTube about e-cigarettes promoted their use and depicted the use of e-cigarettes as socially acceptable, which is agreement with previous studies of tobacco related videos on YouTube [9,[12][13][14][15]17,[19][20][21]. The top 3 most prevalent genres of videos were advertisement videos produced by e-cigarette companies, user sharing videos produced by consumers and product review videos produced by vendors.…”

YouTube: a promotional vehicle for little cigars and cigarillos?

“…The sampling methodology conducted is in accordance with Bromberg et al 40. First, the most common search terms for LCCs were identified based on what is known about the leading LCC brands,8 as well as insight gained on web traffic searching for LCCs through Google Insights for Search.…”

“…Previous studies have analysed YouTube as a source for information on ‘smoking’,37 top cigarette brands,38 smoking cessation,39 smokeless tobacco,40 41 smoking imagery associated with cigarettes,42 smoking fetishes,43 usage of electronic nicotine delivery systems (ENDS)44 and hookah 45. Results have shown that YouTube videos are often protobacco,37 38 42 43 and may promote the use of new products, such as smokeless tobacco,40 41 ENDS,44 or hookah 45. Additionally, a study by Elkin et al 38 noted that, despite the tobacco industry vehemently denying advertising on the internet, 20 out of 163 videos analysed appeared to be professionally made 46.…”

Health Behavior Change Theories in Physical Activity Pins on Pinterest: A Content Analysis

“…The first 500 pins generated from this search were pinned for analyses. This methodology for identifying the study sample and the sample size were adapted from other e-health content analyses [19,[24][25][26][27]. Other content analysis studies of pins had identified relevant pins through boards and then filtered samples by board popularity [19].…”