Popularitas, Kompetensi dan Perilaku sebagai Indikator Kredibilitas Influencer Ketahanan Kesehatan Masyarakat Menghadapi Pandemi Covid-19

Madonna, Metha; Reza, Fikri; Sovianti, Rina; Widyasari, Dessy Amru

doi:10.25008/wartaiski.v5i1.147

Cited by 3 publications

(3 citation statements)

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“…Putri & Muradi, (2017), Seorang influencer adalah individu yang memiliki pengikut yang besar dan berpengaruh di platform seperti Instagram, YouTube, TikTok, Twitter, atau platform lainnya. Mereka memanfaatkan popularitas mereka untuk mempengaruhi pendapat, perilaku, atau keputusan pengikut mereka terkait dengan berbagai topik, termasuk pemasaran produk atau layanan tertentu (Madonna et al, 2022).…”

Section: Popularitas Influencerunclassified

Pengaruh Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer Terhadap Keputusan Pembelian Konsumen Pada Program Afiliasi TikTok

Siddik,

Roswaty,

Meilin Veronica

2024

jemsi

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Penelitian ini bertujuan untuk menganalisis pengaruh konten kreatif, interaksi pengguna dan popularitas influencer terhadap keputusan pembelian konsumen pada program afiliasi TikTok. Metode penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 96 responden yang merupakan pengguna aktif TikTok di Kota Palembang. Teknik analisis yang digunakan adalah analisis linier berganda yang diolah dengan menggunakan bantuan program komputer SPSS. Berdasarkan hasil uji hipotesis parsial t pada variabel konten kreatif menunjukan nilai sebesar 2,350 dengan nilai signifikansi 0,021 < 0,05, sedangkan variabel interaksi pengguna menunjukkan nilai 6,625 dengan nilai signifikansi 0,000 < 0,05, dan variabel popularitas influencer menunjukan nilai 2,003 dengan nilai signifikansi 0,015 < 0,05 menujukkan bahwa hipotesis konten kreatif, interaksi pengguna dan popularitas influencer berpengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan hasil perhitungan koefisien korelasi & determinasi, diketahui besar pengaruh Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer terhadap Keputusan Pembelian Konsumen adalah sebesar 77,8 %, sedangkan nilai korelasi sebesar 88,2% yang berada pada korelasi sangat kuat dan berdasarkan hasil perhitungan uji F, hipotesis di terima jika Fhitung >Ftabel atau 107,641 > 2,703 sehingga dengan demikian hipotesis Ha diterima. Dapat disimpulkan bahwa Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen pada program afiliasi TikTok.

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Section: Popularitas Influencerunclassified

Pengaruh Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer Terhadap Keputusan Pembelian Konsumen Pada Program Afiliasi TikTok

Siddik,

Roswaty,

Meilin Veronica

2024

jemsi

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“…Children's social behavior is an attitude in fostering at the beginning of childhood will greatly determine their personality, both based on pleasant and unpleasant experiences, which are in the form of relationships between family members or with people outside the family (Madonna, Reza, Sovianti, & Widyasari, 2022) . Social behavior is a series of physical and psychic activities of a child to others and vice versa in order to fulfill himself or others in accordance with social demands (Zis, Effendi, & Roem, 2021).…”

Section: Children's Social Behaviormentioning

confidence: 99%

The Relationship Between the Guidance Provided by Caregivers and the Social Behavior of Children in Aisyiyah Koto Tangah Orphanage, Padang City

Rafi¹,

Saputra

Nofrialdi

2023

JLPH

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This research is motivated social behavior is not good, it is allegedly due to lack of training caregivers and children in the orphanage Aisyiyah Koto Tangah Padang of City. The purpose of this study is to see and describe the relationship between child development and social behavior at the Orphanage Aisyiyah Koto Tangah Padang of City. This research is a quantitative study that is descriptive correlational, the samples in this study were 55 people who were taken were taken from the entire population. Techniques of data collection in this research that uses questionnaires, data analysis is descriptive quantitative. The results of this study indicate that 1) the image guidance provided by the caregiver is still not good looks that still pembinan less provide moral guidance in the mix and less provide guidance in carrying out the activities, 2) description of social behavior is still not well seen that there is still a children who do not abide by the rules at the orphanage, lack of respect for other people's work and given the lack of cooperation among children, 3) there is a significant relationship between the development of the child's social behavior in orphanage Aisyiyah Koto Tangah Padang of City.

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“…The internet and social media have had an impact on mass fashion. Influencer indicators According to Metha Madonna, et althere are three, namely Popularity, Competence, and Behavior of Influencers (Madonna, Reza, Sovianti, & Widyasari, 2022).…”

mentioning

confidence: 99%

Influence of Beauty Advisor, Price, Good Corporate Governance, Halal Knowledge, Distribution, and Influencers on Halal Cosmetic Market Share

Utami,

Yasid,

Ritonga

et al. 2023

ijebss

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A Company's goals are profit and the best market share to occupy the position of market leader. Marketing strategies are proven to be able to maintain market share. The market leader can be predicted from the Stock Keeping Unit (SKU) in various store/outlet displays. This quantitative research based on best practices perfects the two studies, on ten variables forming the Halal cosmetics market share, namely beauty advisor, price, good corporate governance, halal knowledge, distribution, and influencers. This analysis using complex mediation model with four mediation variables is assisted by PLS-SEM software, Smart PLS 0.3. The findings show: 1) Availability has a direct effect on sell out; 2) Beauty advisor has a direct effect on sell in and sell out; 3) Distribution has a direct effect on sell in and indirectly on sell out. 4) Price has a direct effect on sell in, and indirectly on sell out; 5) Influencers have a direct effect on sell in and sell out; 6) Implementation of GCG has a direct effect on sell in and indirectly on sell out; 7) Knowledge of halal products has a direct effect on sell in and sell out; 8) Sell in has a direct effect on availability; 9) Sell out has a direct effect on marketing performance; 10) Marketing performance has a direct effect on market share 11) Research has a strong indicator with a Goodness of Fit (GOF) value: Gof 0.5451.

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Popularitas, Kompetensi dan Perilaku sebagai Indikator Kredibilitas Influencer Ketahanan Kesehatan Masyarakat Menghadapi Pandemi Covid-19

Cited by 3 publications

References 0 publications

Pengaruh Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer Terhadap Keputusan Pembelian Konsumen Pada Program Afiliasi TikTok

Pengaruh Konten Kreatif, Interaksi Pengguna dan Popularitas Influencer Terhadap Keputusan Pembelian Konsumen Pada Program Afiliasi TikTok

The Relationship Between the Guidance Provided by Caregivers and the Social Behavior of Children in Aisyiyah Koto Tangah Orphanage, Padang City

Influence of Beauty Advisor, Price, Good Corporate Governance, Halal Knowledge, Distribution, and Influencers on Halal Cosmetic Market Share

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