Abstract:Abstract-Personal information is collected and processed by various companies when individuals buy products and services, share their information on social media or enter their details in competitions and so on. This personal information, which could potentially also be shared with third party companies, is analyzed to tailor services and products to consumer's preferences and online behavior, with the objective of creating a data value chain. When the Protection of Personal Information (PoPI) Act (2013) comes… Show more
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