Compliance with the protection of personal information act and consumer privacy expectations: A comparison between the retail and medical aid industry

Veiga, Adéle Da; Vorster, Ruthea; Pilkington, Colin; Abdullah, Hanifa

doi:10.1109/issa.2017.8251784

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Cited by 2 publications

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An Assessment of POPIA Compliance in Case 1 Municipal Fresh Produce Market

MALEPENG,

SPECKMAN,

GERBER

2024

2024 IST-Africa Conference (IST-Africa)

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An Assessment of POPIA Compliance in Case 1 Municipal Fresh Produce Market

MALEPENG,

SPECKMAN,

GERBER

2024

2024 IST-Africa Conference (IST-Africa)

View full text Add to dashboard Cite

Information and Intelligence in Direct Marketing

Mandal

2022

International Journal of Technology Diffusion

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Companies require collecting information and generating intelligence about their customers to attract, influence, and to develop relationships with them. Companies employ direct marketing channels for collecting information from customers. Although collection of information through direct marketing results in authentic information, it raises concerns about the different unfair practices followed by direct marketers. The study discusses about unfair practices adopted by direct marketers in collection of information, the issues of invasion of privacy and security of individuals, and the need for protection of consumer privacy and security. The study also focuses on the various rules and regulations formulated by regulatory bodies and governments of countries to protect customers. Different initiatives which are taken by companies to protect customers are discussed. Direct marketing channels allow companies to collect information about customers. However, companies should ensure customer privacy and security and should think about their welfare for building long-term relationships.

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Compliance with the protection of personal information act and consumer privacy expectations: A comparison between the retail and medical aid industry

Cited by 2 publications

References 6 publications

An Assessment of POPIA Compliance in Case 1 Municipal Fresh Produce Market

An Assessment of POPIA Compliance in Case 1 Municipal Fresh Produce Market

Information and Intelligence in Direct Marketing

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