“…Identifying the factors that support the success of the company and influence the success of the business, helps the company to find the "market path" (Lemanska-Majdzik and Tomski, 2013) in difficult environmental conditions. Thus, the key success factors become ideas generated by employees (Skoczylas, 2014), which are antidotes to the difficult market situation. In particular, the achievements of any company should be measured by its ability to create added value, which is the difference between the market value of business results and the cost of inputs (Kay, 1993;Zimon, 2019).…”