2019
DOI: 10.1016/j.jclepro.2018.11.103
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Pollution avoidance and green purchase: The role of moral emotions

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Cited by 64 publications
(62 citation statements)
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“…Most of the papers reviewed in this study regard green purchase behavior as a rational behavior of consumers to protect the environment at the expense of part of their personal interests. As shown in Figure 5 , the research work focuses on the consumer’s psychological factors (e.g., attitude, values, mores, norms), behavior habits and lifestyle (e.g., past purchase behavior, knowledge), as well as socio-demographic influences (e.g., age, gender, education, occupation) on consumers’ green product choices [ 47 , 61 , 119 ]. Of course, consumers cannot buy products just based on their own likes and dislikes.…”
Section: Discussionmentioning
confidence: 99%
“…Most of the papers reviewed in this study regard green purchase behavior as a rational behavior of consumers to protect the environment at the expense of part of their personal interests. As shown in Figure 5 , the research work focuses on the consumer’s psychological factors (e.g., attitude, values, mores, norms), behavior habits and lifestyle (e.g., past purchase behavior, knowledge), as well as socio-demographic influences (e.g., age, gender, education, occupation) on consumers’ green product choices [ 47 , 61 , 119 ]. Of course, consumers cannot buy products just based on their own likes and dislikes.…”
Section: Discussionmentioning
confidence: 99%
“…However, the research based on the theory of planned behavior has not taken into account the interference of external situational factors, consequently, it is difficult to interpret the complex process of green consumption. Third, the decision-making process of consumers' green consumption behavior is discussed on the basis of decision-making theory to explore the logic of the decision of buying environmentally friendly products [39][40][41][42][43]. Among them, rationalism, behaviorism and empiricism respectively describe an effective way for consumers to make purchasing decisions and explain the decision rule for consumers to buy green products [39,40].…”
Section: Green Consumptionmentioning
confidence: 99%
“…However, behaviorism might be lacking in explanatory power in the context of green purchasing with higher involvement of consumers. Empiricism believes that consumers make green purchasing decisions based on their overall emotional preferences for green products or services, focusing on the influence of emotional factors on green purchasing decisions instead of rational factors [43,46]. Taken together with the above three branches, existing research basically only emphasizes that green consumption behavior is a consumption behavior, and rarely recognizes it is an important environmentally responsible behavior.…”
Section: Green Consumptionmentioning
confidence: 99%
“…Future research should explore, for example, the relevance of gratitude or forgiveness, basic emotions across faiths, on environmental behaviour. There are some insights about gratitude as a positive emotion relate to both pollution avoidance and green purchasing intentions [110].…”
Section: Future Research Agendamentioning
confidence: 99%