Abstract:This study aims to examine in depth about celebrity politics as part of political communication by Ukrainian presidential candidate Volodymyr Zelenskiy who won the election in 2019 in two rounds. The paradigm of this research is critical constructivist with the case study research method based on Zelensky's speeches and political statements in the mass media. The results of the analysis and discussion showed that Zelensky's popular celebrity status was Zelensky's main selling power and strengthened his positio… Show more
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