Politics and Image: The Conceptual Value of Branding

Scammell, Margaret

doi:10.1080/15377857.2014.990829

Cited by 75 publications

(95 citation statements)

References 12 publications

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“…The application of branding to the political arena “has become a critical and priority issue for research” (Speed, Butler, and Collins , 130), and deserves more attention as there is still so much not understood in this area (Needham and Smith ; O'Cass and Voola ; Peng and Hackley ; Pich, Dean, and Punjaisri ; Rawson ; Reeves, Chernatony, and Carrigan ; Smith ). However, a key obstacle facing the advancement of political branding research is debate within the field and contrasting conceptualizations of core constructs (Nielsen ; Scammell ). This has had an impact on potential comparative studies as it is difficult to compare studies with different conceptualizations so as to build on and develop the subdiscipline to address the gap in the body of knowledge (Nielsen ; Rutter, Hanretty, and Lettice ; Scammell ).…”

Section: Conceptualizing Political Brandsmentioning

confidence: 99%

“…A political brand can be seen as a “powerful tool” for internal stakeholders (parties, politicians, and candidates) to design and develop their political offering and enable external stakeholders (voters) to deconstruct and understand the political premise put forward by the brand (Scammell ). Political brands need to provide a clear, understandable message in order to be considered authentic and credible and represent a competitive asset for political brands (Gurau and Ayadi ; Smith and Saunders ; Speed, Butler, and Collins ).…”

Section: Conceptualizing Political Brandsmentioning

confidence: 99%

“…One area within political marketing that continues to offer a wealth of insight yet remains underresearched is the application of political branding (Harris and Lock ; Lock and Harris ; Nielsen ; Scammell ). Indeed, French and Smith (, 460) argue that, “the concept of political parties as brands is now commonplace and part of a general dispersion of branding from its original, consumer marketing origins.” However, despite the advancements, further insights are required particularly how “new” political brands are established, orientated, and sustained overtime (Baines et al .…”

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confidence: 99%

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An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team

Pich

Armannsdottir

2018

Politics & Policy

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There are explicit calls for deeper understanding of the creation, orientation, and development of “new” political brands from an “internal relational” perspective. Responding to this gap in the body of knowledge, this study explores the establishment, orientation, and position of the Jury Team; a U.K. political brand founded in March 2008. This article opted for an exploratory case study approach. Interviews were conducted with the Party founder‐leader. Semistructured interviews were conducted from September 2012 to October 2013. Transcripts were analyzed via qualitative thematic analysis. This research presents the challenges that face new political brands, particularly the barriers from the media and existing political system and difficulties with managing candidates and a national‐local campaign. Further, this study provides a “political brand development matrix” for brands within and beyond politics; a mechanism to deconstruct their offering and make adaptations if required. Related Articles Related Media BBC News. . “Rantzen Backs Jury Team Project.” May 20. http://news.bbc.co.uk/1/hi/uk_politics/8059333.stm BBC News. . “European Election 2009: UK Results.” June 8. http://news.bbc.co.uk/1/shared/bsp/hi/elections/euro/09/html/ukregion_999999.stm

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Section: Conceptualizing Political Brandsmentioning

confidence: 99%

Section: Conceptualizing Political Brandsmentioning

confidence: 99%

mentioning

confidence: 99%

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An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team

Pich

Armannsdottir

2018

Politics & Policy

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“…of the political brand, as well as supporting the goal of political marketing to persuade electorates to vote for a party or candidate [5]. Therefore, valuable political brand is very crucial for political parties and political leaders candidates to gain and sustain votes [6].…”

Section: Introductionmentioning

confidence: 99%

Political Branding, Public Sphere/Space and the Corruption of Communications

Wijaya¹,

Faisal²

2017

Proceedings of the International Conference on Ethics in Governance (ICONEG 2016)

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Abstract-In the 2014 Indonesia's presidential election,the frenetic of imaging communications and persuasion fulfilled the public space and sphere, involving not only the election campaign team of each candidates but also public participations at large. Using discursive approach with Habermasian's public sphere as an analytical tool, this paper examines how political branding, the corruption of communications and the discourse of public sphere/space intersect producing what we call the communication fog. We identified some forms of communication corruption in political branding in the public sphere/space during the 2014 presidential election, including the data manipulations, twistingand distortion of meaning, black campaign and media bias. We conclude that the higher the degree of corruption of communications in the public sphere/space, the lower the degree of democracy which marks the end of the political public sphere in a country.

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“…for 'propaganda of every kind', aimed at swaying individuals towards certain actions or agenda, subverting public order through hoaxes and scaremongering, and exploiting the ensuing chaos. 74 Social media is an ideal environment in which to 'mobilize, intimidate or terrorize a targeted population'. 75 Hence, there is potential to rally a significant amount of people ready to act for a particular cause which they 68 Ibid.…”

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confidence: 99%

Information Warfare on Social Media: A Brand Management Perspective

Kalpokas

2017

Baltic Journal of Law &Amp; Politics

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Employing a perspective informed by brand management, this article aims at understanding information warfare operations in social media. The state, seen as brand, must project an image of itself to both internal and foreign audiences to unite the domestic audience and/or attract global support. However, in constructing a brand, states are vulnerable to 'sofa warriors' -ordinary individuals who have been unwittingly recruited by hostile actors to disseminate (over social media or other platforms) a counter-brand, harmful to the state concerned. These new threats are investigated in light of recent tendencies in online branding, elucidating their status as a national security threat, with the potential to significantly disrupt life in political communities.

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Politics and Image: The Conceptual Value of Branding

Cited by 75 publications

References 12 publications

An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team

An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team

Political Branding, Public Sphere/Space and the Corruption of Communications

Information Warfare on Social Media: A Brand Management Perspective

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