Political Parties and Campaigning in Australia

Kefford, Glenn

doi:10.1007/978-3-030-68234-7

Cited by 22 publications

(22 citation statements)

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“…Similarly, we found that canvassing was a long-established practice in many countries, but once again there was variation as this has longer antecedents in Australia, Canada, the Netherlands, UK and US, where door-knocking or phone canvassing are common (Nielsen, 2012;Dobber et al, 2017;Bale et al, 2019;Kefford, 2021). In contrast, in Germany, until 2019 it was only the two major parties who canvassed strategically (Kruschinski and Haller, 2017).…”

Section: Data Collectionmentioning

confidence: 82%

“…We found that whilst occurring to some extent in our six cases, these practices were not uniform. In the UK, Germany and the Netherlands, for example, parties engaged in a form of 'narrowcasting' (Kefford, 2021), communicating specific policy pledges to particular groups such as students or pensioners. Many of these appeals did not involve sophisticated modelling or attempts to determine the most effective forms of messaging, but rather used simple geographic or demographic information to identify a target group.…”

Section: Data Usementioning

confidence: 99%

“…Instead we provide one of the very first cross-national empirical analyses of DDC practices, something severely lacking in the literature thus far. While increasingly there are case studies of DDC practices across the globe (Anstead, 2017;Kefford, 2021), scholarship lacks comparative analyses and is United States (US)-centric. This US focus is particularly problematic because prevailing accounts of DDC have become associated with highly resourced presidential campaigns that are an outliner compared to most election campaigns.…”

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confidence: 99%

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Data-driven campaigning and democratic disruption: Evidence from six advanced democracies

et al. 2022

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Data-driven campaigning has become one of the key foci for academic and non-academic audiences interested in political communication. Widely seen to have transformed political practice, it is often argued that data-driven campaigning is a force of significant democratic disruption because it contributes to a fragmentation of political discourse, undermines prevailing systems of electoral accountability and subverts ‘free’ and ‘fair’ elections. In this article, we present one of the very first cross-national analyses of data-driven campaigning by political parties. Drawing on empirical research conducted by experts in six advanced democracies, we show that the data-driven campaign practices seen to threaten democracy are often not manifest in party campaigns. Instead, we see a set of practices that build on pre-existing techniques and which are far less sophisticated than is often assumed. Indeed, we present evidence that most political parties lack the capacity to execute the hyper-intensive practices often associated with data-driven campaigning. Hence, while there is reason to remain alert to the challenges data-driven campaigning produces for democratic norms, we argue that this practice is not inherently disruptive, but rather exemplifies the evolving nature of political campaigning in the 21st century.

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Section: Data Collectionmentioning

confidence: 82%

Section: Data Usementioning

confidence: 99%

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confidence: 99%

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Data-driven campaigning and democratic disruption: Evidence from six advanced democracies

et al. 2022

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“…• the globalization of campaigning methods, with digital tools and techniques shared across different jurisdictions, including autocracies that hold elections but do not adhere to democratic norms. (Kefford 2021). Until then, parties had dabbled with setting up websites, but digital activity was minimal.…”

Section: The State Of Digital Campaigning In the Regionmentioning

confidence: 99%

“…In the elections that followed, lessons on digital campaigning, techniques and digital tools were learned from the United States, but also from the platforms-Facebook and Google-and social movements such as GetUp! (Kefford 2021). By 2013, most federal politicians had a personal website and social media presence on Twitter or Facebook (Macnamara and Kenning 2014).…”

Section: The State Of Digital Campaigning In the Regionmentioning

confidence: 99%

Digital Campaigning and Political Finance in the Asia and the Pacific Region: A New Age for an Old Problem

Tham¹,

Carson²,

Aman³

et al. 2022

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This report studies the intersection between digital campaigning in elections, and political finance and its regulation in the Asia and the Pacific region. In so doing, it connects the digital disruption with an existential threat to democracies across the world―money in politics. Political finance poses the danger of not only ‘policy capture’ but also, in worse scenarios, state capture by monied interests. The report maps out the nature and extent of digital campaigning in the Asia and the Pacific region, with a focus on five country case studies (Australia, India, Indonesia, Japan and Kyrgyzstan), and it studies the regulation of digital campaigning under political finance laws. It analyses the democratic implications of digital campaigning for political finance and its regulation. Recommendations are provided for regulating the nexus between digital campaigning and political finance to enhance the benefits of digital campaigning for democracies in the Asia and the Pacific region.

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