Political participation and web 2.0 in Europe: A case study of Facebook

Vesnić-Alujević, Lucia

doi:10.1016/j.pubrev.2012.01.010

Cited by 100 publications

(64 citation statements)

References 14 publications

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“…Vesnic-Alujevic [15], in a survey study among citizens using the European parliament Facebook pages, found that online political participation correlated strongly with political interest. Likewise, Conroy, Feezell, and Guerrero [1] found a strong correlation between online and offline political engagement in their study of political Facebook groups.…”

Section: Online Political Participationmentioning

confidence: 99%

Online Political Debate: Motivating Factors and Impact on Political Engagement

Følstad

Lüders

2013

Electronic Participation

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Abstract. Online political debate is increasing in importance, both as a real world phenomenon and as an object of scientific study. We present a survey study exploring people's motivations for engaging in online political debate and how such debate may impact their general political engagement. The survey was conducted among 90 participants of an online environment for political debate hosted by one of the main Norwegian political parties. We found four motivational factors with relevance for participation in online political debate: engaging topic, want to contribute, frustration, and reciprocal learning. Sixtyfour per cent of the participants answered that the online environment for political debate could make them more politically engaged. These participants reported that such an increase in political engagement could be due to the online environment providing a sense of influence, access to political debate, a means for getting updated, a lowered threshold for participation, motivating local political engagement, and awareness concerning political events.

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Section: Online Political Participationmentioning

confidence: 99%

Online Political Debate: Motivating Factors and Impact on Political Engagement

Følstad

Lüders

2013

Electronic Participation

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“…In contrast, the pessimists paint a picture of limited (Baumgartner and Morris, 2010;Valenzuela et al, 2009) or even negative effects (Ancu and Cozma, 2009;Fenton and Barassi, 2011). Finally, the normalizers argue that SNSs reinforce existing participatory trends by providing politically interested and active citizens with further ways to engage and participate (Carlisle and Patton, 2013;Gustafsson, 2012;Vesnic-Alujevic, 2012;Vitak et al, 2011;Yoo and Gil de Zúñiga, 2014).…”

Section: Snss and Political Participation Researchmentioning

confidence: 99%

Mediating the contributions of Facebook to political participation in Italy and the UK: the role of media and political landscapes

Casteltrione

Pieczka

2018

Palgrave Commun

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Over the last decade, an increasing number of academic studies have examined how digital technologies can contribute to political participation, with numerous publications focusing on social networking websites. This article adds to this strand of research by tackling the scarcity of cross-national comparative studies in the field. Drawing from an original dataset acquired by combining a cross-national comparative approach and a mixedmethods methodology, this paper explores how media and political landscapes mediate the contributions of Facebook to citizens' political participation in Italy and the United Kingdom. A participatory gap between Italian and British participants, with Italians displaying higher levels of political participation through Facebook, is found and explained with reference to three contextual factors: the greater diffusion and relevance of other online platforms such as Twitter in the UK; Italian participants' more negative perception of traditional media linked to the high level of political parallelism typical of the Italian media system; and the presence in Italy of a political party such as the Five Stars Movement making full use of the communicative and organizational affordances of Facebook. The findings indicate that the contributions of Facebook, and digital technologies in general, to political participation must be analysed in context, within the larger patterns they fit into, and cannot be examined in isolation. Such contributions are better understood if considered within the hybrid media system in which different digital platforms interact, merge and compete. Similarly, the political scenarios in which citizens and political parties operate need to be accounted for when looking at the links between the Internet and politics.

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“…From a political perspective, social media has had a significant impact in the area of Political Marketing. Consequently, political leaders, political parties and politicians are increasingly employing social media to inform, communicate, and connect with citizens to stimulate political engagement and participation (Vesnic-Alujevic, 2012). The concept of Political Marketing relates to the employment of marketing principles and tools in political campaigns by political parties and leaders with the aim of positioning the party and its leader positively in the political or electoral market, so that it appeals to the electorate/voters, thereby garnering votes for the party (Newman, 2012).…”

Section: Research Backgroundmentioning

confidence: 99%

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Dabula¹

2017

BSSJ

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South Africa has witnessed a decline in youth voter turnout. Consequently, political parties are employing marketing strategies that aim to appeal to the young voter, such as social media. Notwithstanding the increasing studies on social media in political marketing, there is a dearth of such research in South Africa. Furthermore, no studies have explored the influence of political marketing using social media on voter trust, loyalty and voting intention of the youth in the South African political context. This research intends to contribute to the increasing body of research on the efficacy of political marketing using social media by political parties in South Africa to engage with the youth and improve their election turn out. The two main research objectives are to establish the influence of political marketing using social media and on voting intention, with voter trust and voter loyalty as mediators and to determine which mediator (voter trust or voter loyalty) has the strongest influence on the outcome variable (voting intention). Using a data set of 250 respondents, between the ages of 18 and 35 years, from Gauteng Province in South Africa, this study examines these relationships. The study outcome is that all the five hypotheses are supported. The results indicate that the relationship between political marketing using social media and voter trust, political marketing using social media and voter loyalty, voter trust and voter loyalty, voter trust and voting intention and voter loyalty and voting intention are all positive in a significant way. The research paper discusses both academic, political party and marketer's implications of the results and future research directions are suggested.

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Political participation and web 2.0 in Europe: A case study of Facebook

Cited by 100 publications

References 14 publications

Online Political Debate: Motivating Factors and Impact on Political Engagement

Online Political Debate: Motivating Factors and Impact on Political Engagement

Mediating the contributions of Facebook to political participation in Italy and the UK: the role of media and political landscapes

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

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