2018
DOI: 10.25008/jkiski.v3i2.239
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Political Advertising Camouflage As News

Abstract: Advanced technology has significantly influenced media and its environment, including their audience and advertisers. The changes have forced the media to rethink their business model. Native advertising, undisruptive advertising that looks like the original content of the media, is one of the new advertising form developed in the past few years. This trends started in Indonesian in 2014 as some big online media offers the native advertising space to the advertisers. In the perspective of Baudrillard’s postmod… Show more

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Cited by 7 publications
(5 citation statements)
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“…Amid the critique that qualitative content analysis was subjective, the definition provided by Schreier that emphasizes on systematic way of analyzing qualitative material shows that this method also stresses on the importance of validity and reliability of the data [15]. Qualitative content analysis examines language intensively by classifying text into categories, both data driven or conceptual driven, that represent similar meaning [16].…”
Section: Methodsmentioning
confidence: 99%
“…Amid the critique that qualitative content analysis was subjective, the definition provided by Schreier that emphasizes on systematic way of analyzing qualitative material shows that this method also stresses on the importance of validity and reliability of the data [15]. Qualitative content analysis examines language intensively by classifying text into categories, both data driven or conceptual driven, that represent similar meaning [16].…”
Section: Methodsmentioning
confidence: 99%
“…Etiopia didominasi oleh narasumber dari pejabat pemerintah dan pakar kesehatan (Misganaw, 2020). Topik berita pandemi di Amerika Serikat didominasi oleh topik konsekuensi ekonomi, dan konsekuensi sosial serta banyak mengutip pernyataan dari warga, pemangku kepentingan, dan politisi (Hubner, 2021) Mempublikasikan beberapa jenis produk komersial dan informasi dari berbagai klien (Pasandaran, 2018) (Gabore, 2020).…”
Section: Pemberitaan Pandemi Covid-19 DIunclassified
“…Third, the credibility of media, advertisers, and content is compromised because native advertising has misled its readers. Fourth, the breakdown of the wall of separation occurs as native advertising blurs the line between news and ads, integrating editorial work patterns with advertising (Pasandaran, 2018).…”
Section: Introductionmentioning
confidence: 99%