Native advertising on television business model: The case of Metro TV Indonesia

Abstract

Objective: The primary objective is to ascertain the underlying factors that contribute to the formation of nationalist sentiments among this population and to propose strategic measures that the government could adopt to facilitate comprehensive growth on Sebatik Island.
 
 Theoretical Framework: Employing a mixed-methods approach that combines qualitative and quantitative research methodologies, this study seeks to comprehensively examine the extent of nationalist sentiments harbored by the inhabitants of Sebatik Island towards their country, Indonesia.
 
 Method: The study employs focused group discussions and customized questionnaires to collect data. The qualitative analysis encompasses responses gathered from a cohort of 62 participants, revealing that 66% exhibit a notable degree of nationalism, while the remaining 34% demonstrate a lower level of such sentiments. 
 
 Results and Conclusions: The research findings underscore a generally favorable perception of Indonesian nationalism among the populace of Sebatik Island, even amidst challenges stemming from their interdependence with Malaysia. By prioritizing the welfare of the Sebatik community, their affiliation with Indonesian identity can organically thrive, thereby contributing to heightened security and a stronger sense of patriotism within the border vicinity.
 
 Originality/Value: This research offers novel insights into the intricate determinants influencing nationalist sentiments within the population of Sebatik Island, casting illumination on the subtleties of their viewpoints within the unique context of a coexistent border alongside Malaysia.
 
 Research Implications: The outcomes of this study prompt a reevaluation of prevailing policies associated with the development of border regions, encompassing considerations related to infrastructure, education, healthcare, and the management of resources.