Achieving large magnetoelectric coupling is of interest for memory and communication applications. In multiferroic hybrid structures (combining ferroelectric and magnetic materials) in presence of a magnetoelectric coupling, the ferroelectric properties can be modulated by a magnetic field. This is called direct magnetoelectric effect. Measuring the ferroelectric properties in multiferroic materials most commonly requires using metallic electrodes that sandwich the ferroelectric material. In the present work, we use the series resistance introduced by the metallic electrode (La2/3Sr1/3MnO3) to manipulate one relevant ferroelectric parameter, i.e. the coercive voltage, of an adjacent ferroelectric layer (BaTiO3) by a magnetic field. We will show that the variations are fully reversible and more apparent at high frequencies. Being the high frequency regime the frequency range where most of the envisaged multiferroic devices would work, our results are particularly interesting for applications, in addition of being of relevance from the methodological point of view.