Player Commitment to Massively Multiplayer Online Role-Playing Games (MMORPGs): An Integrated Model

Moon, Junghoon; Hossain, Mohammad Motaher; Sanders, G. Lawrence; Garrity, Edward J.; Jo, Sooran

doi:10.2753/jec1086-4415170401

Cited by 94 publications

(76 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Psychological ownership is comparable to a sense of possession, allowing people to see the goal as an extension of themselves; it affects people's motivation and attitude and ultimately leads to a behavior. In information systems literature, scholars reported that the state of psychological ownership stimulated a person's acceptance of the system [50], commitment to playing online games [51], and intention to increase their participation in the virtual world. In virtual collaborative circumstances (e.g., virtual communities), participants' psychological ownership is of critical significance as it noticeably enhances their relationships with communities [52][53][54].…”

Section: Psychological Ownershipmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

View full text Add to dashboard Cite

The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers' self-efficacy.Sustainability 2020, 12, 2406 2 of 16 real-time games, special events, and behind-the-scenes tours [4,5]. The live streamer, acting as the content creator of the streaming platform, is capable of uploading real-time video and audio (e.g., video games, talent shows, and daily life records) to satisfy the diversified needs of users [6]. In other words, flattened, equal, and real-time communication can be achieved between users and the live streamer through the live platform, as well as among users, thereby narrowing the distance between companies and individuals.The growing popularity of live platforms has also had certain effects on the existing marketing methods and user buying behavior of companies [7]. Data show that in 2017, 48 percent of internet users in the USA watched live streaming at least once a week [8]. As suggested by a report from the China Internet Information Center, the number of live streaming users in mainland China reached a total of 433 million in June 2019, making up 50.7% of China's entire internet population. With such a considerable number of users, live platforms have started reshaping marketing channels and enhancing marketing effects. The global live streaming market was predicted to expand from US$30.29 billion in 2016 to US$70.05 billion by 2021 [9]. During the "618" period in 2019, Taobao's live streaming led to commodity sales worth CNY13 billion. Compared with the conventional marketing channels, live platforms have a more thorough impact on consumers' purchasing behavior. Thus, since live streaming is such a novel and powerful marketing tool, the questions of whether consumers engage in impulse buying after being exposed to live streami...

show abstract

Section: Psychological Ownershipmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

View full text Add to dashboard Cite

show abstract

“…For example, Pierce et al () showed that individuals with high psychological ownership demonstrated a high level of resistance to change. In the information systems literature, scholars found that the state of psychological ownership promoted one's acceptance of a system (Barki et al, ), commitment to online game playing (Moon, Hossain, Sanders, Garrity, & Jo, ), and use intention and more participation in the virtual world (Chen & Hitt, ; Lee & Chen, ). In a virtual collaboration environment (eg, virtual community), participants' psychological ownership is critical because it significantly enhances their relationship with the community (Karahanna, Xu, & Zhang, ; Lee & Chen, ; Lee & Suh, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Sponsor's cocreation and psychological ownership in reward‐based crowdfunding

Zheng

Zhang

et al. 2018

Information Systems Journal

View full text Add to dashboard Cite

Crowdfunding is a new financing channel for small and mediumsized enterprises and individual entrepreneurs to raise funds for innovation projects online. In reward-based crowdfunding, project sponsors invest money and receive rewards as a return. They may also participate in product development and project implementation as value cocreators. This paper investigates how sponsors' cocreation behaviours lead to their generation of psychological ownership in the crowdfunding projects. The research model was developed, and data were collected from sponsors on Zhongchou (www.zhongchou.com), a well-known crowdfunding platform in China. The results indicated that psychological ownership is an important mental state for sponsors in crowdfunding, which significantly affects their commitment to projects. We also identified the important routes to sponsor psychological ownership in crowdfunding: perceived control and intimate knowing, through which sponsors' cocreation significantly influences the emergence of psychological ownership. The effects of cocreation process are moderated by 2 important factors: entrepreneur activeness, and sponsor's social connection, in the crowdfunding projects. This paper contributes to crowdfunding research and has practical implications for crowdfunding projects and platforms.

show abstract

“…Facebook's popularity is in a large part based on the loyalty its users attach to the content and contacts they have curated through its pages (Casadesus-Masanell & Ricart 2011;Keen and Williams 2013). Likewise loyalty to game platforms is in part due to in-game achievements stored in users' accounts (Castranova 2008;Moon, Hossain, Sanders, Garrity & Jo 2013). For consumers DCOs seem to become highly valued possessions, as already noted in archival practices (Kirk & Sellen 2010), the transformation of digital commodities into meaningful possessions (Denegri-Knott, Watkins & Wood 2012;Watkins & Molesworth 2012), teenager's treasured digital possessions (Odom, Zimmerman & Forlizzi 2011) and digital heirlooms (Kirk and Banks 2002).…”

Section: Introductionmentioning

confidence: 96%

Possession Work on Hosted Digital Consumption Objects as Consumer Ensnarement

Molesworth¹,

Watkins²,

Denegri‐Knott³

2016

Journal of the Association for Consumer Research

View full text Add to dashboard Cite

This paper extends prior critical discussions of digital prosumption by demonstrating that prosumer reliant online business models represent new ways to valorise consumer labour through the creation of multiple realities whereby digital consumption objects are simultaneously enacted as assests by companies, and as possessions by consumers. We argue that this ontological multiplicity means that consumers' 'possession work' no longer serves to separate these objects from the market sphere, as in prior work. This produces a new form of consumer lock-in, or actually ensnarement as it is consumers' own efforts to make objects meaningful that keep them in the market, similar to the psychological attachments seen in 'brand love', but also incorporating aspects of proprietary tie-ins, and access-based market systems. We further consider the implications of such a system. For companies we portray such ensnarement as an attractive, emerging mechanism for ongoing valorization of 'free labour'. Yet we also argue that this presents significant consequences for ensnared consumers who may be subject not only to the ongoing financial exploitation of their possession work, but also restrictions on possession. As a broader contribution we highlight how the examination of multiple, potentially conflicting, ontologies in markets may interact and shape one another.2

show abstract

Player Commitment to Massively Multiplayer Online Role-Playing Games (MMORPGs): An Integrated Model

Cited by 94 publications

References 68 publications

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Sponsor's cocreation and psychological ownership in reward‐based crowdfunding

Possession Work on Hosted Digital Consumption Objects as Consumer Ensnarement

Contact Info

Product

Resources

About