2014
DOI: 10.1177/2277975214542059
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Planning Internal Communication Profile for Organizational Effectiveness

Abstract: Organizational communication is a multidisciplinary subject area incorporating business communication, organizational behaviour, psychology and human resource management. Argenti (2007) defines internal communication as strategic communication. If organizational communication strategy is carefully planned with cerebral diligence it can change the attitudes and thereby the overall behaviour of the employees, making them more responsible and committed to work. There are many studies that ascribe business success… Show more

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Cited by 24 publications
(35 citation statements)
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“…The internal characteristics of an organization are critical for the success of the organization (Barney, 1991;Barney, 2001). Author Bharadwaj (2014) states that where human cooperation is the basis of productivity, organizational communication assumes paramount importance because effective cooperation primarily hinges on communication as a vehicle for binding the employees together for a common objective. A large number of studies start from the assumption that culture is a measurable characteristic of an organization (O'Reilly & Chatman, 1996).…”
Section: Introductionmentioning
confidence: 99%
“…The internal characteristics of an organization are critical for the success of the organization (Barney, 1991;Barney, 2001). Author Bharadwaj (2014) states that where human cooperation is the basis of productivity, organizational communication assumes paramount importance because effective cooperation primarily hinges on communication as a vehicle for binding the employees together for a common objective. A large number of studies start from the assumption that culture is a measurable characteristic of an organization (O'Reilly & Chatman, 1996).…”
Section: Introductionmentioning
confidence: 99%
“…En esta línea, la comunicación interna favorece el compromiso de los empleados al posibilitar las interacciones entre los miembros de una corporación, tanto del mismo nivel como en las relaciones supervisor-empleado, y facilitar las relaciones entre los trabajadores y la organización (Karanges, Johnston, Beatson y Lings, 2015). De este modo, puede cambiar las actitudes y comportamientos de los públicos internos, aumentando su nivel de responsabilidad y compromiso (Bharadwaj, 2014).…”
Section: Estrategias Y Herramientas De Comunicación Internaunclassified
“…(2020 través del desarrollo de distintas campañas de relaciones públicas internas. Así, mediante la planificación de la comunicación interna la organización logra el compromiso e implicación de sus miembros, como sugieren las aportaciones de los estudios realizados por Castro-Martínez y Díaz-Morilla (2019), Karanges et al (2015), Bharadwaj (2014) y Mishra et al (2014).…”
Section: Discusión Y Conclusionesunclassified
“…(Chen et al, 2006). Other significant incentives include collegiality in decision-making, provision of internal communications and abundant research resources (Liu, & Perry, 2016;Cummings et al, 2016;Bharadwaj, 2014;Becerril-Ángel et al 2017). …”
Section: Introductionmentioning
confidence: 99%