Planning for tranquil spaces in rural destinations through mixed methods research

Hewlett, Denise; Brown, Lorraine

doi:10.1016/j.tourman.2018.01.011

Cited by 28 publications

(13 citation statements)

References 29 publications

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“…Pluralism, which is a prominent advantage of MMR (Creswell, 2015; Creswell and Creswell, 2018), reflects the variety of worldviews that are available to tourism scholars, and this approach might seem clear given the development of tourism that cuts across increasingly numbers of industries and affects many strata of society. For instance, in their study of tranquillity, Hewlett and Brown (2018) claimed that only by conducting a range of focus groups and interviews with local authorities, community-based organisations and individuals were they able to obtain a thorough understanding of the meanings of tranquillity from a local perspective. Such comprehension also framed the household survey subsequently used.…”

Section: Resultsmentioning

confidence: 99%

“…A strong focus on qualitative approaches in mixed methods also enables scholars to incorporate contested issues such as power relations, authority and behavioural/societal change that are arguably overlooked by quantitatively dominant MMR studies. However, a view seems to exist that qualitative approaches cannot offer findings that are useful for industry application (Hewlett and Brown, 2018). Thus, many researchers may tend to prefer using qualitative methods as a forerunner to the subsequent (prioritised) quantitative part, especially when they receive industry funding.…”

Section: Discussionmentioning

confidence: 99%

“…Thus, many researchers may tend to prefer using qualitative methods as a forerunner to the subsequent (prioritised) quantitative part, especially when they receive industry funding. Nevertheless, Hewlett and Brown (2018) (discussed above) prove that the integration of qualitative and quantitative approaches can lead to the formulation of a useful planning instrument for destination managers.…”

Section: Discussionmentioning

confidence: 99%

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Mixed methods research in tourism and hospitality journals

Truong

Liu

2020

IJCHM

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Purpose This paper aims to examine mixed methods research (MMR) that appeared in eight tourism and hospitality journals (“Annals of Tourism Research”, “Tourism Management”, “Journal of Travel Research”, “Journal of Sustainable Tourism”, “International Journal of Contemporary Hospitality Management”, “International Journal of Hospitality Management”, “Journal of Hospitality Marketing and Management” and “Journal of Hospitality and Tourism Research”) from 1998 to 2019. Design/methodology/approach This review paper was a mixed methods design and was conducted in three phases. In the first phase, a content analysis was performed to determine if each article could be classified as non-empirical, qualitative, quantitative or mixed methods. In the second phase, descriptive statistics was used to present the number and characteristics of MMR articles. In the third phase, the contributions of MMR to addressing particular issues in tourism and hospitality studies were investigated. Findings This study identified 753 mixed methods articles, wherein 482 articles (64%) were published in the chosen tourism publication outlets and 271 (36%) in the chosen hospitality publication outlets. MMR studies having a dominant focus on specific methods (459 articles; 61%) outnumbered those having an equal focus on the qualitative and quantitative parts (294 articles; 39%). In case one method was dominant, this was typically the quantitative. Sequential data collection was prevalent in most of the cases (94.2%). The contributions of MMR to addressing generic and specific research problems were also analyzed. Originality/value This is the first comparison of MMR in major tourism and hospitality journals.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Mixed methods research in tourism and hospitality journals

Truong

Liu

2020

IJCHM

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“…Phase One: Qualitative Approach Following this approach to conducting mixed-method research (e.g. qualitative informs quantitative), our study conducted in-depth interviews to understand the social networks and cultural tourism (Meijering & Weitkamp, 2016;Hewlett & Brown, 2018). In north-eastern Thailand, where the study data were collected, our research was located in two provinces: first, Krapo sub-district of Thea Tum district in Surin province; and second, Tha Muang subdistrict of Satuk district in Buriram province.…”

Section: Social Networkmentioning

confidence: 99%

Investigating the Relationship Between Social and Cultural Tourism in Northeast Thailand: A Case Study of Elephant Community

2021

cibg

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The purpose of this study is to explore the relationship between social networks and cultural tourism in the elephant-owning community model, north-eastern Thailand.The study employs a sequential mixed-method approach, comprising a qualitative phase (using an inductive approach) and a quantitative phase (a deductive approach). In the qualitative phase, data were collected from 20 key informants, and the second phase involved a sample of 118 members of the elephant-owning communities. Our qualitative study indicates that interpersonal relationships, family ancestors, mahout groups, social status and interdependence of groups contribute to creating the social networks of cultural tourism in elephant communities. The quantitative study shows that the strength of a social network ( ̅ = 3.51, SD = .650, R-squared = .810) accounts for 81% of the model's predictive accuracy.

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“…Qualitative methodologies have been in use across tourism studies throughout its development (Riley & Love, 2000), though quantitative methods continue to dominate the field. This is mainly because of an epistemological legacy in which the latter are seen as more scientifically rigorous and more relevant to stakeholders and policymakers in applied contexts (Hewlett & Brown, 2018). Despite attempts at reconciling their differences, tourism studies continues to reproduce a bias toward more statistical methods, in which qualitative approaches are often viewed as more supplementary.…”

Section: Small Datamentioning

confidence: 99%

Big data or small data? A methodological review of sustainable tourism

Nash

Whitmarsh

2019

Journal of Sustainable Tourism

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Research in the field of sustainable tourism is increasingly important due to significant growth in tourism industries and the unsustainable impacts incurred. Innovation in sustainable tourism studies is required to meet a number of challenges including socio-ecological impacts; the critical turn in tourism research; and the growth of ICTs, mobile technologies and big data analytics. These shifts in particular are transforming the field and creating new research opportunities. This paper seeks to identify potential new methodological areas of application to sustainable tourism studies for both quantitative and qualitative methods. A range of methods are reviewed, focusing on big data (e.g., mobile device signaling, GPS, social media and search engine data) that elucidates wider patterns of tourist movement, as applied to forecasting travel demands and sustainable management of a destination. Three novel 'small data' methods are also discussed, comprising visual methods, autoethnography, and qualitative GIS, that provide deeper, contextual insights into the drivers, dynamics and impacts of sustainable tourism. We consider how expansive qualitative methodologies might yield potentially important insights concealed by existing methodologies. Furthermore, we argue that combined big data and small data approaches can address methodological imbalance and generate mutually reinforcing insights at a number of levels.

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Planning for tranquil spaces in rural destinations through mixed methods research

Cited by 28 publications

References 29 publications

Mixed methods research in tourism and hospitality journals

Mixed methods research in tourism and hospitality journals

Investigating the Relationship Between Social and Cultural Tourism in Northeast Thailand: A Case Study of Elephant Community

Big data or small data? A methodological review of sustainable tourism

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