Place Attractiveness and Events: From Economic Impacts to Place Marketing

Alaux, Christophe; Boutard, Léa

doi:10.18775/jibrm.1849-8558.2015.24.3004

Cited by 4 publications

(1 citation statement)

References 25 publications

(3 reference statements)

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“…Place attractiveness is a complex concept referring basically to the quality of a country, region, city or town to both appeal to and retain various target groups and potentially generate an enticing territorial eco-system (Alaux and Boutard, 2017). In the literature on investors' and companies' perspectives, it is described as the result of a rational logic that lists measurable criteria and objectives, but also notes the importance of hard-to-calculate intangible elements and emotions (van de Laar and de Neubourg, 2006) and place-specific competitive advantages (Porter, 2000).…”

Section: Theoretical Considerationsmentioning

confidence: 99%

Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?

Mabillard

Vuignier

2020

Place Brand Public Dipl

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Section: Theoretical Considerationsmentioning

confidence: 99%

Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?

Mabillard

Vuignier

2020

Place Brand Public Dipl

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Attracting Investments and Companies: Federal Multi-Level Collaboration in Switzerland and Canada

Vuignier

2018

J. Intl Econ. Comm. Policy.

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While tackling the issue of place attractiveness for companies and investments in Canada and Switzerland at large, this research focuses on federal multi-level collaboration with two case studies: Ontario and Western Switzerland. Based on empirical data gathered from semi-structured interviews ([Formula: see text]) and surveys ([Formula: see text]) as well as on secondary data, it provides an analysis of the perception of intergovernmental collaboration by economic developers and a mapping of the challenges identified in both the Canadian and the Swiss contexts. A comparative perspective, complemented by data regarding business decision-making ([Formula: see text]), allows us to draw lessons for economic developers in both countries, aiming at extending both academic and practitioners’ literatures. Findings show that the federal contexts in which attractive strategies occur cause specific challenges for economic developers. While judging that the system works well in general, the majority of Canadian economic developers interviewed mentioned different problems to solve, such as the confusion for companies generated by a federal multi-level system and the need for more business-oriented strategies away from political concerns. The majority of Swiss economic developers interviewed also acknowledged issues caused by the federal system and wished for improvements regarding coordination between federal entities and levels. In this regard, pragmatism is perceived as a crucial factor for the implementation of successful attractive strategies.

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Place Attractiveness and Events: From Economic Impacts to Place Marketing

Alaux

Boutard

2017

JIBRM

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ABSTRACT2017 Research Leap/Inovatus Services Ltd. All rights reserved. 10.18775/jibrm.184910.18775/jibrm. -8558.201510.18775/jibrm. .24.3004 URL: http://dx.doi.org/10.18775/jibrm.184910.18775/jibrm. -8558.2015 The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. DOI:The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

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Place Attractiveness and Events: From Economic Impacts to Place Marketing

Cited by 4 publications

References 25 publications

Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?

Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?

Attracting Investments and Companies: Federal Multi-Level Collaboration in Switzerland and Canada

Place Attractiveness and Events: From Economic Impacts to Place Marketing

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