“…The pitch template also helped me and my co-authors to improve the quality of the paper titled "Stock liquidity, corporate governance and leverage: New panel evidence" published in Pacific-Basin Finance Journal (see,Nadarajah, Ali, Liu, and Haung 2016).3 As a pitch ambassador, I have provided feedback on several PRLs (e.g., Atif 2016; Nadarajah 2016).4 Reverse engineering (RE), where the environment is controlled, is a good strategy for learning the pitching template (see,Faff, Godfrey, and Teng 2016;Faff, Li, Nguyen, and Ye 2016). Hence, novice researchers may start with RE to develop the know-how and confidence in applying it.…”