At all stages of the life‐cycle plant growth and development processes are exceptionally responsive to signals in the light environment. Light signals can, and often do, determine when a seed germinates, when a plant flowers, the direction in which its stems grow, the balance between stem, leaf and root growth, and the interactions between a plant and it neighbours. All of these processes can be crucial to crop plant performance. More than 50 years of fundamental research has been devoted to discovering the mechanisms through which plants detect and respond to the natural light environment, and this research is now reaching the stage where the finding can be exploited in ways that will enhance crop productivity. This chapter outlines the work that has been done on phytochrome genes and their transgenic expression with a view to identifying promising approaches for the future.