“…A third novel finding was that for both food preference and behavior intention, positive suggestions (loved the food the first time you tried it) had a stronger effect than did negative suggestions (got sick from the food). This finding is consistent with the limited research on false autobiographical belief and memory formation for positive versus negative events (see Mantonakis, Wudarzewski, Bernstein, Clifasefi, & Loftus, 2013; see also Kuwabara & Pillemer, 2010;Pezdek & Salim, 2011 for differences between true positive and negative memories). Specifically, it may be easier to convince people that they experienced a positive rather than a negative event in the past (Mantonakis et al, 2013), because memories for positive and negative experiences may serve different functions (Pillemer, 2009;see Bluck, Alea, Habermas, & Rubin, 2005).…”